HEARD IT THROUGH THE GRAPEVINE

Key womenswear trends from the 1960s are doing the rounds on our feeds, and have even made it to our summer mood boards. We unpack the opposing forces shaping this redux

"Monumental change is in the air, and you're a part of it," says Laura Dern's character, Linda, to that of Kristen Wiig's Maxine in Palm Royale. The new AppleTV miniseries is set in 1969, in the posh Palm Beach area of Florida. Maxine, dressed like an orange creamsicle in a printed sheath dress, silk headscarf and white-rimmed cateye glasses exemplifies post-World War II upward mobility as she plots and schemes her way into the exclusive Palm Royale Club. She represents the cultural state preceding the 'monumental change' Linda refers to: The countercultural movement that burst into the mainstream at the height of the Vietnam War and gave hippies a permanent place in the American lexicon.

OF DOE EYES AND DISCO

The release of Palm Royale in 2024 coincides with other products of pop culture that carry a distinctive 1960s aesthetic. In a bridal campaign for SKIMS, podcaster Alex Cooper was glammed with bouffant hair and cut-crease eyes, which are instantly recognisable as 60s beauty signatures. Sofia Coppola's 2023 release Priscilla directed our attention back towards the voluminous hair and flower power clothing preferred by the rockstar's wife.

The runways are awash with nostalgia too. Marc Jacobs' 'Valley Of Dolls' presentation for Spring/Summer 2024 was all towering wigs, and spidery lashes reminiscent of 60s icon Twiggy. Pinterest predicts, "Beauty and baubles will get bigger, bolder, and bouncier in 2024. Millennials and Gen Z will opt for oversized opulence, shopping for styles that match their 'fluffy hair' aesthetic."