Pre-loved is more than just a buzzword; Revivify seeks to change that narrative. We speak founder Aashni Shah about the platform.
GRAZIA: Tell us a little more about how the idea came about?
AASHNI SHAH: I spent over nine months going back and forth with planning and refining the brand. After extensive market research, I started my brand with the vision and mission for Revivify to make South Asian luxury fashion sustainable and build a fashion-conscious consumerism mindset by selling your pre-loved wear and purchasing preloved outfits.
There is a sense of exclusivity in owning creations discontinued in production by the designers. A vintage piece could also elicit the memory of how a style statement came into the radar. An outfit you liked was customized, rare, and exclusive that you couldn’t get your hands on, but if it’s available in the pre-loved space, there is a market to cater to that audience.
Denne historien er fra November 2022-utgaven av Grazia India.
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Denne historien er fra November 2022-utgaven av Grazia India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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