Last season at Lakmé Fashion Week X FDCI, all eyes were on Sustainable Fashion Day, for it boasted a rotary of some of the best circular designers in the country. While most of them lived up to our expectations, many would agree that Gaurav Jai Gupta's Akaaro stole the show that fine day. His collection 'Moonrise' was created from waste yarns that the designer had collected over the years from his previously made collections. Giving a new lease of life to the scraps and creating something truly spectacular out of them comes naturally to Gupta, who has been at it for the last fifteen years, and he credits that to consistency: “My design language has remained consistent since my college days. While the collections have evolved, the crux of it has always remained the same,” says Jai Gupta.
Launched in 2009, Jai Gupta’s Akaaro completes fifteen years in the fashion industry this year, and the designer continues to amaze with his in-depth understanding of textiles and fabric manipulation. In a chat with Grazia, the designer dished out what truly inspires a collection, his love for Indian textiles, and the changing landscape of the fashion industry.
THE INSPIRATION
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Denne historien er fra July 2024-utgaven av Grazia India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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EVERYTHING UNDER THE SUN
We go beyond the sun, sand and tan at this tropical paradise
A Hard Pill To Swallow
This travelogue captures the 2023 Cricket World Cup that took place around India, including the Final that devastated us all
BAKING MEMORIES
From heirloom recipes to the scent of spiced fruits, Mumbai's bakers are preserving the art of Christmas cakes with heart and history
NO REST FOR THE WICKED
Costume designer Paul Tazewell's work in Wicked is a testament to how thoughtful design can enrich storytelling
HEARD OF THE 'PRETTY PERSON PROBLEM'?
Beauty experts are saying it's what happens when the genetically blessed go full-throttle on the tweakments...
HAPPY FEET
With Aquazzura's first boutique in India, creative director Edgardo Osorio discusses the brand's global appeal, its resonance with Indian clients, and the inspirations he finds in the country
STRAIGHT-TALKING
Fashion has always been a romance between the past and present for designer Kresha Bajaj
Dump, Discount, Or DESTROY?
As the beauty industry goes all out during the festive season, we unpack the fate of unsold holiday-themed products and the growing concerns of overconsumption
2024 TRENDS WRAPPED
Six beauty content creators showcase their interpretations of the most-talked-about trends that defined this year
RETURN TO ROOTS
The pioneer of outerwear gives you a distinct taste of British heritage and style
