Digital brand manager Debarati Roy is always trying to play catch up. I met her backstage just before one of the evening shows during the recently concluded FDCI x Lakmé Fashion Week and she seemed reasonably flustered.
"I'm constantly looking for ways to build visibility for the fashion brands I've been entrusted with. It's all about keeping the social media spotlight on them. That's what I get paid for, and I don't enjoy not delivering on the promises I make," she says. The Fashion Design Council of India and designers Amit Aggarwal and Ritu Kumar are just some fashion behemoths for whom she narrates visual stories.
Roy believes a common misconception is that social media jobs are glamorous and as simple as posting entertaining, witty Tweets or colourfully curated Instagram posts. "It's frustrating when friends, family and sometimes even colleagues oversimplify your role as a social media manager. Social media professionals have demanding roles that require critical, creative thinking, organisation and collaboration across teams. Those demands, coupled with the 'always on' nature of social media, make burnout a real challenge," she says. Also, being in charge of a brand's social media image online means dealing with the trolls. Roy constantly checks her clients' feeds on her phone because she's terrified a tweet will have a typo or a post will somehow offend someone. "You should have thick skin and be able to prioritise what is just noise and what feedback needs to be addressed," she says.
Denne historien er fra December 2022-utgaven av Grazia India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra December 2022-utgaven av Grazia India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Cultural Renaissance
With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art
LOVE, LOSS, AND LESSONS LEARNED
In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss
All Eyes On THIS
Meet the newest standout brands on Grazia's beauty desk
Is Restocking Our Fridges A New Form Of Self-Care?
All the reasons why #restocking may not be as calming as it seems
SAVOUR THE TASTE OF SOUTHEAST ASIA
In the heart of our capital lies an extraordinary dining experience, unlike any other
ESCAPE THE ORDINARY
Luxury stays are now an essential part of our lives.
CHEFS ON THE LOOSE
Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene
NOT SO HIDDEN
What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?
RAISING THE BAR
With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation