BIGGER BETTER BRIGHTER

ACTOR, SINGER, AND NOW MOGUL-IN-THE-MAKING, BRIGHT OPENS UP ABOUT THE GROWTH HE HAS EXPERIENCED IN HIS WORK AND LIFE, AND WHERE HE WANTS TO GO NEXT.

- JEFFREY YAN

Where does one go when one’s career has reached stratospheric heights? For Vachirawit Chivaree, popularly known as Bright, the answer may be behind the scenes. But first, a quick refresher on how we got here: After being propelled to global superstardom with his roles in the 2020 Boys’ Love (BL) drama series, 2Gether and Still 2Gether, Bright followed up with more star turns—the F4 Thailand remake of Boys Over Flowers, and last year’s Bollywood-inspired rom-com Congrats My Ex! for Amazon Prime.

On the music front, he’s been steadily releasing singles that have racked up hundreds of thousands of Spotify streams and YouTube views. And then there is his global ambassadorship with Burberry. “Working with the brand has pushed me to be better in terms of personality, languages, and confidence—especially when I first started working with a team that did not speak Thai at all. It has been a catalyst for self-development,” says Bright of his fashion experience.

Despite all that prolificacy, the most significant thing that Bright has done to take his career to the next level is to, well, take control of it. Instead of placing his professional life in the hands of others, in September of last year, the star founded Cloud9 Entertainment.