To celebrate its 125th anniversary, RIMOWA unveiled "SEIT 1898," a touring exhibition that reflects on its illustrious legacy since its beginnings in 1898. Having kicked off in Tokyo's Harajuku district (8-18 June) with South Korean singer and actor Rowoon, Japanese actor Dori Sakurada and other celebrity guests in attendance, the retrospective will make its way to New York (8-17 September) and conclude in its hometown of Cologne, Germany, in Spring 2024.
"SEIT 1898" features archive pieces, collaborations with the likes of Supreme, Off-White and Dior, as well as a sticker diorama-mounted walls of metal sheets sourced from RIMOWA factories-that collects memories of the guests it encounters. The Tokyo showcase also saw cases of friends including Patti Smith, Billie Eilish, Pharrell Williams, Peggy Gou and Takashi Murakami.
Emelie De Vitis, senior vice president Product & Marketing at RIMOWA, shares how the brand is staying true to its heritage while adapting to an ever-changing world.
Tell us about "SEIT 1898" and its key highlights. Emelie De
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