As soon as she stepped out at the 2024 Women’s National Basketball (WNBA) draft in April, Caitlyn Clark got people talking.
As draft hopefuls like Clark began arriving at the Brooklyn Academy of Music, the buzz wasn’t on how Clark was the first to be picked for the Indiana Fever. Instead, social media erupted at the sight of Clark’s arrival look from Prada. In a rhinestone mesh top, a sleek white double satin overshirt and skirt, Clark could easily be mistaken for a fashion week attendee rather than a basketball draftee. She would go on to visit her new base town of Indianapolis in head-to-toe Louis Vuitton.
It was a first for Prada—the Italian house has never dressed a player for either the WNBA or the NBA draft prior to Clark. With WNBA games continuously breaking viewing records—2.1 million eyeballs were tuned in to Clark’s first game in May—it’s easy to see the allure for Prada.
And Prada isn’t the only brand to have a sporting first this year.
Gucci has also seen its share of chatter at Wimbledon last July when Italian tennis up-and-comer Jannik Sinner strode out in a Gucci tennis kit.
The English have always held a strict view when it comes to tennis, but for the first time in almost 150 years, the unwavering dress code of “tennis whites only” was ignored and Gucci was very much integral to that. With Sinner’s custom-made GG logo duffel bag, style won the match against stuffy rules.
“Bringing sport and luxury fashion together in this way is something that’s never been done before and I feel extremely proud to be a part of it. I hope people will love it as much as I do,” Sinner later told Women’s Wear Daily.
The new partnerships between fashion and sport have also grown beyond the arenas and into sports-adjacent projects.
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Denne historien er fra July 2024-utgaven av Harper's BAZAAR Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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FINDING XANADU
Adventure, magic and freedom await in the land of the blue sky, Mongolia.
TALKING POINTS
From the worlds of Art, Culture, Travel and Design.
TIMELESS LUXURY
In Hosanna Swee and Tom Chng's stunning apartment, an eye for detail and love for horological collectibles reveals an elegant and minimalist escape.
THE GREAT UNKNOWN
It's a fresh chapter for Thai actress Nuttanicha \"Nychaa\" Dungwattanawanich as she strikes out on her own.
PRIM FOR PRIMETIME
Chanikarn \"Prim\" Tangkabodee reminisces on her journey from a child actor to a superstar in-the-making.
INSPIRATION
The suave music artiste is no stranger to the world of fashion. In fact, he describes fashion as the forefront of his and his family's personal expression, as well as a form of manners.
WELL, SUITED?
As attitudes towards dress codes shift, is the suit about to exit our closets?
DARK HORSE
In his next role and what is easily his most challenging character to date―actor Brian Ng wants one thing from you: your hatred.
THE POWER OF PERETTI
In a hidden village of Sant Marti Vell in Spain, where Elsa Peretti lived, loved and created enduring symbols of design and beauty for Tiffany & Co., Kenneth Goh traces and marvels at her 50 years of legacy.
REDEFINING ROYALTY
Chaumet's Charles Leung talks to BAZAAR about the beauty and the resilience of the 244-year-old French jewellery brand in a new era.
