IT'S BEEN ESTIMATED that on any given day, at least half the global population is wearing jeans. Ubiquitous now, the wardrobe essential was born exactly 150 years ago as a solution to a very specific problem: Miners in the American West needed stronger workwear to withstand the wear and tear of their tough jobs. Two San Francisco-based Jewish immigrants, Levi Strauss and Jacob Davis, rose to the challenge. In 1873, they designed a pair of sturdy denim pants that had special copper rivets to reinforce the pockets for added durability and were awarded a patent for their innovation. Today, the world knows them as Levi's 501 jeans.
Levi Strauss & Co. would go on to become the world's biggest denim brand, with the 501 part of the firmament of fashion. Neither too skinny nor too wide and almost brazenly high-waisted, they are that rare fashion item that manages to appeal to the TikTok-addicted Gen Z teen and the most discerning fashion editor. On the short-form video platform, the hashtag #vintagelevis has more than 85 million views. You'll find clips of teens enthusing over how great the jeans make their butts look. Stylists, industry folk, and hardcore denimheads hunt for and collect 501s, rhapsodizing about the details and quirks of different vintages the way wine enthusiasts obsess over Bordeaux-like the vaunted "Big E" selvage 501s produced before 1971, where the Levi's branding on the signature Red Tab is in all caps.
Denne historien er fra June - July 2023-utgaven av Harper's BAZAAR - US.
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Denne historien er fra June - July 2023-utgaven av Harper's BAZAAR - US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The STATES of REPRODUCTIVE Rights
The STORIES from a POST-RUE AMERICA are HARROWING and HARD TO BELIEVE. That's why we MUST LISTEN..
The Whole TORY
TWO DECADES in, TORY BURCH, the BRAND, is once again one of the most TALKED-ABOUT labels in FASHION because TORY BURCH, the WOMAN, did what she's ALWAYS DONE in times of uncertainty: BET on HERSELF.
The VANGUARDS
WHO DO YOU look up to when you're the one name-checked as the first, the best, the source of inspiration? That's the question everyone at the vanguard of things contemplates at one time or another.
Like NO OTHER
She BROKE BARRIERS and REWROTE the RULES. Fell DOWN, got back UP, and did it all in NINE-INCH HEELS. This is NAOMI CAMPBELL.
WHEN in ROME
REDISCOVER the ETERNAL CITY through a slew of NEW properties that OOZE SPREZZATURA
ICONS Only
What makes an OUTFIT live on in HISTORY? Which outfits CHANGED the way we THINK about GETTING DRESSED? Bazaar assembled a team of EXPERTS to determine the 25 MOST ICONIC LOOKS of all time.
The LEGACY of LIZ TILBERIS
In honor of OVARIAN CANCER Awareness Month, CHRIS TILBERIS recalls the work of his late mother, who ushered in a new GOLDEN AGE for Harper's Bazaar in the '90s while waging her own BATTLE with the disease.
NATASHA LYONNE, CARRIE COON, and ELIZABETH OLSEN on challenging AUDIENCES-and EXPECTATIONS-in Hollywood
There are actors, and then there actors-the type of performers who bring a life and vitality to each and every role, no matter how small or large, and routinely take on gutsy projects that inspire extraordinary devotion and passionate defenses.
THE PEOPLE and IDEAS SHAPING the CULTURE - CLOSE Encounters
In the first edition of his new column, THE DISPATCH, DEREK BLASBERG talks to GLENN CLOSE about LONGEVITY, OSCARS, and her most ICONIC roles—and why it's always important to DRESS the PART
What Are You Wearing?- Activist Amanda Nguyen on turning that question into a rallying cry for survivors of sexual assault everywhere
Activist Amanda Nguyen on turning that question into a rallying cry for survivors of sexual assault everywhere. Walking down the runway in a custom dress designed by artists Suzanne McClelland and Alix Pearlstein and adorned with the text of the Survivors' Bill of Rights, I was overwhelmed with a mix of emotions. Alongside me were other survivors and allies, while ambassadors from the United Nations, diplomats, policymakers, and influencers all came to watch.
