The Ranka Sisters: Pioneering a New Era in the Family Business

Balancing tradition and empowerment, the twin Ranka sisters challenge gender norms in the industry, redefining conventions, while seamlessly integrating into the business, finds Priyanka Talreja Garegrat

- Priyanka Talreja Garegrat

Ishita and Aashna Ranka are the seventh generation to join the family business of Pune-headquartered Ranka Jewellers, having hopped on to the bandwagon in 2018. Since then, they have brought about some pivotal changes in the company that have made it more visible online, and more efficient at the backend.

A FRESH PERSPECTIVE

“At Ranka Jewellers, our strength lies in the collaboration of three generations, and any idea must resonate with all stakeholders to gain approval,” says Ishita, who mainly oversees marketing within the diamond vertical. Emphasising the evolving perspectives regarding marketing across generations, she notes, “The previous generation’s understanding of marketing is more focused on hoardings and print ads, while we believe in having a comprehensive plan for digital as well.”

In her pursuit of introducing a fresh perspective, Ishita identified areas for improvement within the business. Notably, upon joining the company, she observed an inventory mismatch. Committed to informed decision-making, she took the initiative to completely overhaul the diamond inventory data management system.

Ishita explains, “When I entered the business, I noticed an inventory mismatch. I believe in analysing previous data before making new purchases, so I decided to revamp the diamond inventory data management system. Now, we meticulously track each sale, categorising products such as earrings into studs, danglers, or chandeliers. This approach greatly aids us in making informed decisions for the future and provides the team with a clearer picture of what products are selling more rapidly.”