It was a dazzling display of glitz and glamour in Geneva as Cartier served up a feast for the eyes at Watches and Wonders Geneva. The French jeweller served up a treat that saw up to 87 creations unveiled. At the heart of the narration was interpreting time as cyclical instead of linear. Creativity becomes nonexhaustive through an endless cycle of transformation and reinvention as one collection guides the next since founder Louis Cartier's first creations. This year's novelties explored the many universes of Cartier as rich storytelling was met with the Maison's watchmaking savoir-faire and eminence in jewellery making. Archival pieces were given a revitalising touch as old-world charm marries with contemporary elegance. A cursory glance through the year's novelty reveals another of Cartier's secrets to its continued excellence its mastery of shapes and forms.
Louis Cartier's vision and eye for the unconventional in 1904 set precedence for today; the Santos de Cartier watch was a square watch with rounded curves. Other shapes, such as the cloche, pebble, and tortue, to name a few, soon came about, some more peculiar than others. They held special places through Cartier's era and were physical manifestations of the Maison's design evolution through the decades.
Cartier Privé, now in its seventh year, celebrates another mythical creation in the Maison's archives with the Cartier Privé Tank Normale. The revered Tank is one of Cartier's enduring symbols, characterised by the purity of lines of a pair of vertical brancards. Inspired by the edition made by Louis Cartier in 1917 and sold two years later, the Cartier Privé Tank Normale evokes the past with pepperings of Cartier's contemporary aesthetics.
Denne historien er fra May 2023-utgaven av MEN'S FOLIO Malaysia.
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Denne historien er fra May 2023-utgaven av MEN'S FOLIO Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Forged in Steel
Franck Muller celebrates Sincere Fine Watches’ 7Oth anniversary with avery special Vanguard.
Made For Modern Life
The Volvo EX30 is the much-needed vehicle for a joyful and fuss-free ride.
Eastern Charm
With a blazing display of KARLS Group's culinary bravura, the Upper House KL gives classic Asian flavours a modern twist.
When Worlds Collide
Where revered tradition meets unceasing imagination, Hennessy has teamed up with French artist Jean-Michel Othoniel for its latest collaboration.
Business Means Business: Cathay Pacific
With the return of flights, and the additional of new ones, there is little reason to doubt that doing a stopover in Hong Kong with Cathay Pacific to any destination in the world from ASEAN is the best decision one might make in their lifetime. Plus, its concrete Business and Premium Economy Class offerings, and world-renowned lounges in HKIA make travelling on the Hong Kong-based airline an experience via a stopover, rather than a chore.
Malaysia's New Zenith
Celebrating the first Malaysian Zenith boutique in The Exchange TRX.
Two-Timing
Cartier's timekeeping greats for 2024 range from the classic to the experimental.
Racing Through Time
Celebrating Rolex’s timeless relationship with motor racing.
A Man And His Watch
Men's Folio Malaysia speaks to watch collectors about the first watch that drew them into the hobby.
A Cartoon's Charm
Cartoon watches might seem childish but there are reasons to feel otherwise, especially if the nostalgia transports one back to childhood days.
