Doublet founder Masayuki Ino is not too different from most. He goes for jogs and enjoys a good breakfast. He has a favourite TV show and childhood memory - Japanese comedy Downtown and Tokyo Disneyland. But it is perhaps what is done with this appreciation for the world that sets the first Japanese LVMH Prize for Young Fashion Designers winner apart.
On the surface, Ino uses Doublet to gratify with a palpable levity - a trait which he brings to the conversation. Ino and his brand lie proximally close on the humour spectrum, a fair evaluation when the Japanese designer incessantly and consecutively salutes "hello" five times to elicit a laugh. Throughout his 30-minute conversation with Men's Folio, not more than three minutes go by without laughter. While he sobers into pensiveness when his quoted "bottomless well of inspiration" is brought up, the tension is soon broken with an endearing burst of hysterics as he admits, "I don't remember answering that, honestly." And when asked if one of Ino's heroes - Jeremy Scott's departure from Moschino is concerning for the community of humour-informed designers, he animatedly interjects. "I want to take over [laughs]," he says, before quickly retorting, "joke, joke, joke!" Ino resets to state that Scott's departure does not affect him and that he - in fact - would not mind taking on a creative directorial position at a larger house, but it "depends on where".
When it comes to his brand, Ino does not take it as a joking manner. He enthusiastically boasts about Doublet's latest store space at COMO Orchard and its installation, which was conceptualised and then built by the team including himself. "It's surreal and exciting for us. We've never done a show in a shop," referring to the trunk presentation staged in coordination with Club 21.
Denne historien er fra November 2023-utgaven av MEN'S FOLIO Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra November 2023-utgaven av MEN'S FOLIO Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The Last Word
As the Official Timekeeper for the Olympics, there is a tremendous onus that comes with the role. After all, the Olympics is the world's stage where human excellence is measured down to the minutiae. By that standard, OMEGA's competence in the timekeeping field is also measured.
An Electrifying Ride
With a pack full of features, the Mercedes-Benz EQS 450 4MATIC SUV promises luxurious, joyful and fuss-free journeys.
Legacy Comes As Calm, Steady Currents That Propel Us Forward
For Olympian Welson Sim, building a legacy involves putting in the work and letting it take its course resulting in an awe-inspiring spirit of sportsmanship.
From Paper to Metal
Men's Folio visited the Cartier Manufacture and Maison des Métiers d'Art earlier this year to discover the unparalleled craftsmanship and innovation within those walls.
Freshen Up!
What exactly does clean” smell like? Is it the scent of a new set of linen, or the herbaceous wafts of cut grass that lingers in the air? The answer lies in one’s open interpretations of freshness. Anything goes: from from blossoming floral accords to an aquatic airiness that reads like a breath of fresh air.
Diamond life
JUYEON of THE BOYZ is a crown jewel of the idol industry; hardy enough to chip away at any pretence and multifaceted in his own colourings of reality. Equipped with all the makings of a superstar and then some, JUYEON speaks to Men’s Folio on the power of authenticity in his bid toward global stardom.
Here and Now
Men's Folio’s August 2024 digital cover star Teo Yoo, who was invited to Singapore by The Glenrothes, believes the past and future do not matter as much as the present.
OFF THE RECORD
The boys of MidLyfe go unfiltered and uncensored.
Objects of Desire
Hermès redefines the quotidian item, imbuing whimsy and character into the ordinary through playful design. With its Fall/Winter '24 Objets collection, Hermès caters to the variegated lifestyles of its esteemed clientele.
Best Supporting Act
With centennial celebrations of the iconic Meisterstück well and truly underway, the Montblanc Fall/Winter 24 leather collection features a gamut of releases that includes a tribute to the emblematic writing instrument.
