On the Runway of Growth

Pierre Cardin's, Indian partner, and a footwear veteran says he has refocused his energy to build the brands legacy of avant garde style and futuristic designs. If only he weren't still tirelessly working every angle.

- AMIT CHOPRA

Bhai Ajinder Singh Shares his views with Amit Chopra, S&A.....Excerpts....

What are your investment plans for retail expansion?
“We have a number of exciting investment for retail expansion, with the opening of 5 exclusive brand outlets in metro cities. The Stores will be minimum of 1000 sqft in size. These outlets will be focused solely on our brand, and we are confident that they will be a valuable addition to our retail presence.”

Who’s your biggest competitor in the same format and generic category ?
“We don’t have any direct competition in category or format, as a pioneer international bridge to luxurty brand, across multiple categories. While there are other brands like Hush puppies, Clarks etc.. but they cater to different target audience and their touch points do not operate in the same way that we do.

How does the Brand differentiate its business from its competition?
“There are several points that make our business different from competitors.

Firstly, we are always ahead innovation, creativity and business model. For example, we present the renowned international brand Pierre Cardin, which offers high-quality leather footwear at affordable price points.

Secondly, we tailor our merchandise to regional concepts and sales platforms, which allows us to better serve the specific needs of our customers.

Finally, we have adopted a non-traditional model of operations in terms of our supply chain, which allows us to be more efficient and responsive to the needs of our customers.” We have built end to end transparency in our eco system as well.