High Jewellery Is A Clear Bright Spot For The Industry

High jewellery has become a shining star in the jewellery industry, captivating affluent buyers and driving record sales for renowned brands. With its exquisite craftsmanship and premium materials, high jewellery represents the epitome of luxury adornment and continues to thrive, reports diamond and jewellery analyst Paul Zimnisky

Cartier said that it will be launching its first-ever marketing campaign specifically directed at high-jewellery in July.

While there is no formal definition to distinguish "high jewellery" from say "fine jewellery,' most industry insiders would probably agree that the former encompasses one-off, typically branded, pieces made with the finest materials and craftsmanship, with price points easily breaching six figures.

Cartier as well as Tiffany & Co., Van Cleef & Arpels and Bulgari have all noted particular strength in high jewellery as of late which has helped drive record jewellery sales in recent quarters for their parent companies Richemont and LVMH.

The CEO of Cartier and Tiffany have both recently said that the demand for high jewellery is being driven by new markets, such as Southeast Asia, as well as growth of new clients in more established markets like western Europe and the U.S. think, South Korea, Thailand, Malaysia, Australia and even London, Paris and New York.

The pandemic, and more specifically the associated economic stimulus, drove asset prices to generational levels that disproportionately benefited the wealthiest consumers, e.g. those with robust real-estate and stock holdings.