The night Pharrell Williams staged his debut menswear show for Louis Vuitton, Paris was on standby. The roads were choked with traffic, possibly by the volume of high-flying A-list celebrities arriving in the French capital to witness Williams's vision unfold. No doubt, Louis Vuitton has shifted its stance from a maison tailoring sophisticated fantasies to a brand that is developing a cult for its streetwear-leaning clothing. The fact that Williams is a musician plays a key role in establishing this bridge between the luxury house and its close association with rap, R&B and streetwear.
Louis Vuitton echoes prominently in iconic rap songs, including hits like Kanye West's 'Last Call' and Travis Scott's 'High Fashion'. It seems that what Old Celine is for Philo-esques, Louis Vuitton is fast becoming for streetwear fanatics. At the show's after-party, Jay-Z performed a remix of the Punjabi hit 'Mundian To Bach Ke' by Panjabi MC, asking the question: will India fit into Louis Vuitton's new groove? Apart from the front-row audience that bobbed their heads to the beats, clips of the performance went viral, gaining the attention of Indian netizens taking pride in this cultural moment. The music acted as a catalyst for spectators to transform into fans and turn fans to enthusiasts, who marvelled at the repurposed version of Louis Vuitton's iconography, the Damier, and the 'Damouflage' that appeared like pixels on jackets and trousers. In an exclusive, Williams discusses the idea behind the new direction for the brand.
Shriya Zamindar: How did you approach your first collection and show for Louis Vuitton?
Denne historien er fra September - October 2023-utgaven av VOGUE India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra September - October 2023-utgaven av VOGUE India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
A
Anupama Parameswaran knows the cost of being seen, of being a young woman in a world that's always watching. Beyond the beauty, the glamour and her young 28 years, she speaks five languages more than enough words to tell her story. The actor opens up to AKSHAYA PILLAI on the quiet details of a loud life.
ALL POWERED UP
For a long time, South Asians limited themselves to careers in tech and finance in order to make a mark away from Indian soil. Now, they are not only taking over the creative scene but also finding new ways to proudly display the identity they once felt compelled to conceal
THE PROMISED LAND
Generations of rural women have been refused a well-deserved seat at the decision-making table. Now, through upskilling and technological know-how, their daughters are taking their place at its head.
HOT!
A penchant for spice is no longer just a personal preference; it's a badge of honour, the mark of a wild, sexy, untameable spirit. It's why any Indian establishment worth its salt now takes pride in its proprietary condiments-big, bold, blazing ones that could only come from its kitchen.
DOWN TO EARTH
While grand gestures might make for good cinema, Bhumi Pednekar's real life is about making small, deliberate everyday choices for the planet
Ms. Brightside
A loved one's dementia diagnosis can feel like the person you know is lost forever. When the progressive disease came to claim their amma, two sisters found a silver lining in her changing behaviour.
A gift in time
Why do we assign some personal milestones more value than others? Perennial bridesmaid DIVYA BALAKRISHNAN demands that we reassess the definition of a 'big day'
MOUNTAIN SPIRIT
A growing cohort of Kashmiri creatives are forging new relationships with the valley by reviving lost art forms, making art out of their bodies and applying ingenious solutions to everyday items.
Didn't do it for the 'gram
Am I marrying for love or for social media? When she found herself spiralling before the big day, SHRADHA SHAHANI had to ask herself the hard question
LA DOLCE VITA
From a Sicily-inspired haldi to walking down the aisle twice for the Muslim and Sikh ceremonies, Malia Taqbeem and Abhay Dhaliwal's Italian wedding was the perfect missing piece to complete their serendipitous love story
