My idea of the future of food and nutrition was shaped by Cartoon Network. In Hanna-Barbera's '60s _cartoon The Jetsons, food was created by feeding prompts into wonder gadgets like the Menulator and DialA-Meal, or beamed down on restaurant tables in capsule form. These weren't simply flights of fancy, I'd learn later, but actually riffed off the predominant anxiety around food-propelled by suffragettes discussing kitchen politics and futurists viewing food as mere sustenance.
The idea of a meal-in-a-pill, common in post-apocalyptic sci-fi from the likes of Brave New World to Snowpiercer, hasn't materialised yet. But the current boom in the nutraceutical industry might be read as evidence of the growing need for functional nutrition. "The human population is only increasing, and so is the need for food," observes celebrity nutritionist Pooja Makhija. "But cultivable land is not. We have 1/100th the nutrition left in the food we eat today, compared to the food our grandparents ate.
Which is why the human body needs supplementation."
Health supplements aren't new, of course. Multivitamins became available to the general population in the 1950s.
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Denne historien er fra November - December 2024-utgaven av VOGUE India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Breathe In, Breathe Out
A powerful tool to help you master your nervous system or another biohacking buzzword? SIMONE DHONDY explores the inhalations and exhalations of breathwork
Red Pill, Blue Pill
India's nutraceutical industry is booming thanks to advanced technology, distrust of the medical system and rising vanity. With multivitamins becoming purer and more effective, NIDHI GUPTA finds out if supplements have become the new serum
Sign of the times
No longer do you need to have an answer to, \"What is the significance of this?\" when people point to your new tattoo. ARMAN KHAN discovers that everything is on the table when you get inked temporarily
Return to form
Watching the world's most elite athletes deliver the best performances of their careers rekindled SONAKSHI SHARMA's own love for sports
Dimple, All Day
YOU MAY HAVE WATCHED HER ON THE BIG SCREEN FOR OVER FIVE DECADES, BUT DON'T MAKE THE MISTAKE OF ASSUMING THAT YOU KNOW DIMPLE KAPADIA.
MUSIC, TAKE CONTROL
As someone who had always sought safety in numbers, ALIZA FATMA often wondered what her own company would feel like. The answer arrived unexpectedly when she attended her first-ever music festival, one of the largest in the world, all alone
Let it grow
When we think of hardworking farmers toiling in India's scorching heat, we often think of men, the sweat on their brow, the sinews in their arms. JYOTI KUMARI speaks to four women who are championing the invisible female labour that keeps these fields running
YOU'LL NEVER WALK ALONE
When armless archer Sheetal Devi set her sights on the Paralympic Games this year, she knew she had a tough journey ahead of her. Luckily, her mother was with her every step of the way.
Beauty and the feast
The appeal of Indian weddings has always been in a sprawling spread. For additional bragging rights, Aditi Dugar recommends going beyond designer tablecloths and monogrammed napkins.
Sweet serendipity
From a scavenger hunt-inspired proposal to a Moroccan-themed baraat, Malvika Raj and Armaan Rai's love story prioritised playfulness throughout their blended celebrations.
