“I hope you will go out and let stories, that is life, happen to you, and that you will work with these stories...water them with your blood and tears and your laughter till they bloom, till you yourself burst into bloom” — CLARISSA PINKOLA ESTES, AUTHOR, WOMEN WHO RUN WITH THE WOLVES
THIS IS A story about a global interwoven sisterhood that tirelessly supports small, home-grown, culturally vibrant, handcrafted enterprises led by women, who collectively call upon the divine feminine to co-create and coexist in harmony with Pacha Mama.
Yes, this is not the typical fashion language.
Zazi Vintage, a symbol of a wave of creative collectives across the world, is a beacon of sacred creativity and upholders of cultural sustainability.
Culture is the fourth pillar of sustainable development, a concept developed under the 2001 UNESCO Universal Declaration on Cultural Diversity. Zazi Vintage, a clothing and accessories brand is a perfect example of what happens when craftspeople and culturally-attuned entrepreneurs come together: the very vocabulary of business changes. From consumerist tropes of faceless production, invisible hands, mass production, excess inventory and wastefulness, the ethics of creativity emerge: intentional co-creation, cultural appreciation not appropriation), equal participation, partner families, respect for diversity.
Serendipitously, the gems of wisdom in a profound book written in 1973 called Small Is Beautiful: A Study Of Economics As If People Mattered by the luminary German economist EF Schumacher, points to the ethics of Zazi Vintage, a 2016 creative enterprise based out of Amsterdam.
Denne historien er fra December 2022-utgaven av VOGUE India.
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Denne historien er fra December 2022-utgaven av VOGUE India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Breathe In, Breathe Out
A powerful tool to help you master your nervous system or another biohacking buzzword? SIMONE DHONDY explores the inhalations and exhalations of breathwork
Red Pill, Blue Pill
India's nutraceutical industry is booming thanks to advanced technology, distrust of the medical system and rising vanity. With multivitamins becoming purer and more effective, NIDHI GUPTA finds out if supplements have become the new serum
Sign of the times
No longer do you need to have an answer to, \"What is the significance of this?\" when people point to your new tattoo. ARMAN KHAN discovers that everything is on the table when you get inked temporarily
Return to form
Watching the world's most elite athletes deliver the best performances of their careers rekindled SONAKSHI SHARMA's own love for sports
Dimple, All Day
YOU MAY HAVE WATCHED HER ON THE BIG SCREEN FOR OVER FIVE DECADES, BUT DON'T MAKE THE MISTAKE OF ASSUMING THAT YOU KNOW DIMPLE KAPADIA.
MUSIC, TAKE CONTROL
As someone who had always sought safety in numbers, ALIZA FATMA often wondered what her own company would feel like. The answer arrived unexpectedly when she attended her first-ever music festival, one of the largest in the world, all alone
Let it grow
When we think of hardworking farmers toiling in India's scorching heat, we often think of men, the sweat on their brow, the sinews in their arms. JYOTI KUMARI speaks to four women who are championing the invisible female labour that keeps these fields running
YOU'LL NEVER WALK ALONE
When armless archer Sheetal Devi set her sights on the Paralympic Games this year, she knew she had a tough journey ahead of her. Luckily, her mother was with her every step of the way.
Beauty and the feast
The appeal of Indian weddings has always been in a sprawling spread. For additional bragging rights, Aditi Dugar recommends going beyond designer tablecloths and monogrammed napkins.
Sweet serendipity
From a scavenger hunt-inspired proposal to a Moroccan-themed baraat, Malvika Raj and Armaan Rai's love story prioritised playfulness throughout their blended celebrations.