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RUNWAY REVOLUTION

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March 2023

Meet six rising stars tearing up the catwalks of the Milan fashion scene with a fresh energy and creative spirit

RUNWAY REVOLUTION

VITELLI

A genderless knitwear label known for innovation and artistry, Vitelli has pushed the benchmark of sustainable manufacturing since it first launched in 2017, using textiles created from discarded yarns and selvedge, handpicked from deadstock fabrics. Says founder Mauro Simionato, ‘For us, the sourcing always starts from the threads. Finding fabrics from knitting labs, yarn spinners and deadstock resellers is like a seasonal harvest. Since we create from what we source, the available leftovers dictate the design of our collections.’ Take, for example, Vitelli’s ‘Doomboh’ textile, a needle-punched, felted knitted fabric that exudes a marbled, multi-dimensional effect, or its fine-gauge deadstock linen, which is treated with leftover cork powder to create a sort of knit-corduroy that is all natural, sustainable and water-resistant. These fabrics work well with Vitelli’s embrace of Italy’s 1980s Cosmic club scene, and the label’s intricate, oversized silhouettes, often with seductive hoods and cowl necklines, exude a lived-in, languid quality that underscores both the finesse and durability of the textiles. ‘The narrative behind the brand may be about youth culture, but the products speak the language of couture,’ says Simionato. vitelli.eu

ANDREADAMO

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