Putting Our Health First With Chicory Root Fibres

When it comes to our food and drink choices, consumers often take into consideration a myriad of factors, from price to health benefits, convenience to taste.

- Christian Philippsen

But figures from Mintel show that when it comes to defining the value of food and drink products, consumers rank health benefits and natural ingredients higher than a lower price¹ an interesting finding given on the rampant cost-of-living crisis faced globally. According to a new global consumer survey by One Inch Whale on behalf of BENEO, one in four consumers can be categorised as putting health first when buying food and drink products.² This consumer group is even larger in Indonesia, with almost half of the population (45%) prioritising health-the highest share among countries surveyed around the world.³ 

One key area that food and drink manufacturers can address in their product development is digestive health particularly, as consumers recognise its impact on various other health areas. Globally, a large proportion of consumers understand that digestive health influences physical well-being (79%) and the immune system (75%).4

SUPPORTING HEALTH WITH THE HELP OF PREBIOTICS