In the September/October 2022 issue of this magazine, Becky touched on how Nashville provides her inspiration and why she specializes in plant-based products. Here, she shares her insights and lessons learned about packaging for wholesale and retail, and how her efforts evolved since launching an Etsy shop in 2016 and her website in 2017.
Why did you decide to use boxes for your soaps instead of less expensive wrap labels?
When I made the decision to switch to boxes, I knew the type of box was important. I did like that the whole soap was visible with our original wrap labels, but I learned that they don't hold up on the shelves of a retail store the labels slip off and the soap isn't protected from little dings and the wear and tear of customers handling them.
I also knew that I wanted to continue to grow our business from a wholesale perspective and to see our soaps on retail shelves, so the switch to soap boxes just seemed like the right choice.
Production costs go down with run size, but what's the cost difference between wrap labels and boxes?
Our original wrap labels were very inexpensive - maybe a few cents each. We printed, cut, and then hand-glued them around each soap ourselves, but this quickly became too time-consuming as larger orders started to come in.
To buy the boxes at a price point that worked for our business, we needed to order in bulk. I believe the first order we placed was for a lot of 500 a big commitment for us at the time. We now typically order lots of 5,000. To offset the jump in the cost for packaging, we did increase the price of our soaps from $6 to $7 each.
It seems the only disadvantage to boxes, other than an additional cost, is that customers can't see or smell the soap. Is this a trade-off for you?
Denne historien er fra November - December 2022-utgaven av Making Soap, Cosmetics & Candles.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra November - December 2022-utgaven av Making Soap, Cosmetics & Candles.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Soap vs. Syndet Shampoo Bars
If you have been making soap for any length of time, you’ve most likely heard of shampoo bars. If you have not heard of them, they are hard bars of soap used to clean hair. They are an alternative to the more common liquid shampoos sold in stores in plastic bottles.
An Entrepreneur's Packaging Evolution
Becky Strasburger of Nashville Soap Company nashvillesoapcompany.com creates one hundred percent handcrafted, all natural and vegan-friendly soaps, candles and body care products, crafted in small batches in Nashville, Tennessee.
Marketing and Goat Milk in Soap
The restorative properties of goat milk soap and lotion are undisputed, and the benefits of smooth, clean skin are a bonus of soaps made with goat milk.
What Sustainable Packaging Means to You
Sustainability is more important than ever, but it is also more confusing than ever.
The Little Book of Beldi: A Modern Take on a Classic Soap.
Making Soap, Cosmetics & Candles magazine readers, please meet Rebecca K. Wright.
Holiday Products and Packaging
Ah, November and December ... Did you know that a total of 13 major holidays are celebrated within these months worldwide?
Packaging Breakdown: What to Consider When Choosing Product Packaging
Product packaging has always been important to a cohesive product line, but do you know what it takes to be successful?
Candle Packaging for Small Businesses
You created a beautiful candle. You designed, tested, and made it.
Making and Packaging Honeycomb Soap
My best-selling soap to this day is a soap with beeswax and honey that I call Honeycomb.
