MAKING ITS MARK
August Man SG|Issue 184
Can 116-year-old Montblanc lure millennials and Gen Z consumers with edgy leather goods collabs and good old fashioned writing instruments? CEO Nicolas Baretzki outlines a strategy
MAKING ITS MARK

A LITTLE OVER A YEAR AGO, Montblanc tapped New York-based fashion label Public School for a new capsule collection of environmentally conscious luxury bags and accessories. Commenting on the series of five pieces fashioned from thoughtfully selected eco-conscious materials, CEO Nicolas Baretzki said, “We are known primarily for writing instruments, so when you see Public School’s brand commentary, when they say that ‘the pen(cil) is mightier than the sword,’ that rings a bell. That definitely inspired us.”

At its heart, style is a question of identity ‒ how we wish to portray ourselves and how we would like to be seen. With a collaboration like that, the authenticity stemming from a mutual commitment to products that are respectful to the environment is a powerful statement of personal values. At a recent roundtable at Four Seasons Singapore, Baretzki conveyed his belief that this is a huge differentiating factor for Montblanc and how it influences its choice of materials and storytelling in its original core businesses ‒ leather goods and writing instruments. Even its watchmaking ascendency sees a comparable strategy, inspired by the glaciers and mountains that surround its inspired namesake, tapping into its zeitgeist with a peerless Geosphere Chronograph Zero-Oxygen and its human incarnation, mountaineer Nimsdai Purja who conquered 14 peaks.

Denne historien er fra Issue 184-utgaven av August Man SG.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra Issue 184-utgaven av August Man SG.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA AUGUST MAN SGSe alt
OPEN HEART, OPEN MIND
August Man SG

OPEN HEART, OPEN MIND

Rado continues to make exceptional classics. This time, it puts a unique spin on the popular True Square Open Heart range.

time-read
1 min  |
Issue 208 (December 2024)
How To Make A Hit, According To Messrs Yu And Waititi
August Man SG

How To Make A Hit, According To Messrs Yu And Waititi

The Asian-led action-comedy Interior Chinatown is a fan favourite and critical darling. We speak to the brains behind the new Hulu and Disney+ hit.

time-read
4 mins  |
Issue 208 (December 2024)
How To Impress Your (Potential) Father-In-Law
August Man SG

How To Impress Your (Potential) Father-In-Law

My only credential is that I am the first born and only daughter of a very loving man.

time-read
3 mins  |
Issue 208 (December 2024)
A Painless Way To Say Goodbye
August Man SG

A Painless Way To Say Goodbye

'TIS THE SEASON FOR REFLECTION, RESOLUTIONS, AND THE UNRELENTING TIDE OF SHORT-SIGHTED NOSTALGIA. HERE'S HOW TO MAKE SURE YOU DON'T LOOK BACK IN ANGER.

time-read
4 mins  |
Issue 208 (December 2024)
MADE FOR THE OUTDOORS
August Man SG

MADE FOR THE OUTDOORS

LUMINOX CELEBRATES ITS 35TH ANNIVERSARY WITH TWO LIMITED-EDITION TIMEPIECES.

time-read
1 min  |
Issue 208 (December 2024)
WISH YOU WERE HERE
August Man SG

WISH YOU WERE HERE

As 2024 becomes a memory and 2025 a future to be made present, it's worthwhile to consider what truly makes a year \"new\".

time-read
2 mins  |
Issue 208 (December 2024)
BOYHOOD HERO
August Man SG

BOYHOOD HERO

INTRODUCING THE MERCEDES-BENZ CLE200, A CLASSIC COUPÉ FOR THE MODERN AGE.

time-read
3 mins  |
Issue 208 (December 2024)
ZEEKR-ING ITS WAY INTO OUR HEARTS
August Man SG

ZEEKR-ING ITS WAY INTO OUR HEARTS

ONE OF 2024'S MOST UNEXPECTED GEMS IN THE EV MARKET, THE ZEEKR X DID NOT SET OUT TO WIN THE SPECS RACE, BUT IT CERTAINLY APPEALED TO SOMETHING DEEPER IN US.

time-read
3 mins  |
Issue 208 (December 2024)
A Spring In The Desert
August Man SG

A Spring In The Desert

Singaporean investor Mohamed Nazir, who recently opened his real estate company in Dubai, shares his perspectives on entering the Emirati market.

time-read
4 mins  |
Issue 208 (December 2024)
Morning Routine, Upgraded
August Man SG

Morning Routine, Upgraded

Leon Foo wants you to enjoy a better morning with his Morning Machine.

time-read
2 mins  |
Issue 208 (December 2024)