Don't be fooled by those pastel-wedding Reels. Under the veil, India remains polychromatic and proud. Peach Fuzz is the Pantone Color Insitute's Color of the Year. Four months into 2024, does Fuzz even matter? See how India's design industry is adopting and abandoning global colour obsessions.
"Colour trends are more closely followed by global brands such as Ikea, Miniso or Muji," says Sajid Moinuddin, co-founder and creative director of Mumbai-based HB Design. In 2019, the firm incorporated coral, Pantone's colour of that year, into a project for an Indian women'shealth startup. But by and large, Moinuddin says, colour forecasts are not always relevant for India. They stump individuality.
Denne historien er fra April 06, 2024-utgaven av Brunch.
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Denne historien er fra April 06, 2024-utgaven av Brunch.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Staying well within range
Driving from Mumbai to Mahabaleshwar in an XC40 Recharge at night means going against the odds but it's not dangerous
Forget demure, forget mindful
Women are expected to dress their age. But why should arbitrary numbers dictate anyone's choices? Wear what you want, when you want
Bubbling under, boiling over
The year's best food yet, from Bandra to Seoul, from old names and new, from starters to afters
The new spin doctors
Come for the hooping, stay for fire poi, dapostar, leviwand and more. India's newest subculture blends art and athletics, meditation and showmanship, public and private. And it looks great on the 'gram
Shall we put a label on this?
What is high fructose corn syrup? Is red dye good? Dieticians and nutritionists break down the confusing stuff we see on food labels
Pho heaven's sake, explore!
There's more to Vietnam than the Golden Bridge or Ha Long Bay. Discover limestone cliffs, rice terraces, and local foods that haven't made it to the 'gram
No. Wait. She did what?
These mean girls are self-centred, bratty, and can make your life hell. But they stole the show. Read on, loser. And tell us how it wasssss
Are you seeing spots too?
Jyoti Bhatt's serigraphs use traditional symbols in modern ways, creating art that is slyly clever and full of little stories
Leave us to our own devices
Instead of banning gadgets, restaurants should ban people that are actually disturbing the peace
Siam Siam, but different
The reason Indians feel instantly at home in Thailand is because their mix of Hindu and Buddhist traditions so closely mirrors our own, creating a comfort zone abroad
