BEYOND STANDARD SIZING
Harper's Bazaar India|August 2023
From alterations to limited choices, uncovering the obstacles petite women face in the pursuit of sartorial expression.
PRIYANKA KATHURIA
BEYOND STANDARD SIZING

Is the fashion industry neglecting the needs of petite women? Petite women-typically defined as those with a height of 5'4 or shorter, face numerous challenges when it comes to finding clothes that fit well and complement their unique figures. The fashion industry's oversight of their needs has led to a missed opportunity-an untapped market with immense economic potential, as this demographic represents approximately 25 per cent of the female population. A study by US-based Coresight Research reveals that the petite apparel market globally is estimated to reach $48 billion by 2025, demonstrating the substantial revenue opportunity for fashion brands. Those investing in petite-exclusive collections have witnessed a surge in sales and positive brand sentiment. For instance, UK-based fashion retailer ASOS experienced a 25 per cent increase in sales after introducing its petite line. There is a dire need for better inclusion even in India. In an effort to gain deeper insights into the challenge at hand, Bazaar India sought the perspectives of three influential women who have encountered similar obstacles.

TARINI MANCHANDA,

Digital Content Creator

Denne historien er fra August 2023-utgaven av Harper's Bazaar India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra August 2023-utgaven av Harper's Bazaar India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA HARPER'S BAZAAR INDIASe alt
Unyielding And Unmatched
Harper's Bazaar India

Unyielding And Unmatched

In an industry where every move is scrutinised, Kareena Kapoor Khan lives passionately, loves her job, and understands that there’s more to her than just box-office numbers.

time-read
10+ mins  |
September 2024
SEEN AND HEARD
Harper's Bazaar India

SEEN AND HEARD

Female authors explore how crucial it is that women write about their personal experiences.

time-read
4 mins  |
September 2024
INTO THE WORLD OF JUDY CHICAGO
Harper's Bazaar India

INTO THE WORLD OF JUDY CHICAGO

What makes the feminist trailblazer an icon?

time-read
3 mins  |
September 2024
'THE LEGACY OF A SINGER WILL ALWAYS STAY INTACT'
Harper's Bazaar India

'THE LEGACY OF A SINGER WILL ALWAYS STAY INTACT'

AR Rahman believes AI can be used without compromising on the artistic essence.

time-read
3 mins  |
September 2024
THROUGH HER EYES
Harper's Bazaar India

THROUGH HER EYES

Indian supermodels remember legendary photographer Prabuddha Dasgupta ahead of his 68th birth anniversary.

time-read
4 mins  |
September 2024
THE SHAPE-SHIFTERS
Harper's Bazaar India

THE SHAPE-SHIFTERS

From adorning your body to your mantle piece, jewellery designers are turning to homeware.

time-read
3 mins  |
September 2024
WEARABLE ART
Harper's Bazaar India

WEARABLE ART

Three limited-edition timepieces, inspired by Gaston-Louis Vuitton's love for artistry, is an ode to the Maison's legacy of craftsmanship.

time-read
2 mins  |
September 2024
AS LONG AS TIME
Harper's Bazaar India

AS LONG AS TIME

Bazaar India delves into the ethos of watch brands.

time-read
3 mins  |
September 2024
MILANO MAKEOVER
Harper's Bazaar India

MILANO MAKEOVER

Sabato De Sarno's reimagination of this classic Gucci bag is is an ode to his Milanese becoming.

time-read
1 min  |
September 2024
A LOVE LETTER TO JAIPUR
Harper's Bazaar India

A LOVE LETTER TO JAIPUR

Designer Surily Goel reveals the making of her latest collection.

time-read
2 mins  |
September 2024