A CULTURAL ODYSSEY EVOLUTION OF DRINKING TRENDS IN INDIA

In the diverse tapestry of India's rich cultural heritage, the evolution of drinking trends has been a captivating journey reflecting the nation's dynamic socio-cultural landscape.

- Aditi Malhotra

From traditional beverages deeply rooted in centuries-old customs to the contemporary fusion of global influences, India's drinking habits have transformed, mirroring the nation's complex interplay of tradition and modernity.

The Heritage of Ayurvedic Elixirs

India's drinking culture has its roots in ancient practices, with Ayurveda influencing the creation of medicinal elixirs and herbal concoctions. Beverages like Ayurvedic teas, spiced infusions, and traditional concoctions such as 'kadha' have been staples, celebrated not only for their flavors but also for their holistic health benefits. 

Revival of Indigenous Spirits 

In recent years, there has been a resurgence of interest in indigenous spirits and traditional brewing methods. Distillers and brewers across the country are rediscovering forgotten recipes and incorporating local ingredients, leading to the revival of regional spirits and craft beers that proudly showcase the diverse flavors of India.