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BREAKING BARRIERS

Incredible Goa

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May 2024

Asha's Legacy of Women's Empowerment

- Rajesh Ghadge

BREAKING BARRIERS

A quarter of a century ago, women's empowerment in our country was little more than a myth. However, today it is a burgeoning reality. Asha's inspiring journey is a testament to this progress. At just 19 years old, while pursuing her studies in Pune, Asha ventured into her own business. Alone and relying solely on her self-belief, she achieved remarkable success.

Her dedication and determination eventually led her to become the chairperson of the Women's Wing of the Goa Chamber of Commerce. This is the story of Asha's extraordinary transformation from a college student to a leading figure in the business community.

"I ventured into this enterprising journey with two friends from the campus while I was studying in Pune," Asha said, adding that she comes from a very conservative family. Her father, a doctor, did not approve of her venturing into the business. "He wanted me to become a doctor, but I had no interest in it. So, I decided to forge my own path to success against his wishes."

Asha explained that her perspective on women's capabilities changed dramatically when Ms. Kiran Mazumdar-Shaw, an Indian billionaire entrepreneur and a founder of Biocon Limited, visited their campus for a guest lecture. "Her visit made me realize the potential women have and inspired me to venture into my own business," Asha said. "My father was very upset when I told him about my plans. He asked me to pack my bags and come back home. Although I decided to start a business, I was initially unsure about what to pursue."

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