WITH HIS EXPERIENCE AND EXPERTISE IN THE WORLD OF HOROLOGY, JULIEN TORNARE IS THE RIGHT MAN TO CALL UPON TO LEAD A BRAND’S TRANSFORMATIVE JOURNEY. HAVING HELD THE POSITION AS CEO OF ZENITH FOR MORE THAN HALF A DECADE NOW, HE REFLECTS ON THE TRANSFORMATION THAT THE BRAND HAS UNDERGONE SINCE. “WHEN I CAME IN IN 2017, AS YOU KNOW, THE BRAND WAS NOT IN IN ITS BEST SHAPE. WE IMMEDIATELY STARTED TO WORK ON WHAT I WOULD CALL THE FUNDAMENTALS: THE PRODUCT. AND IT TAKES TIME TO CHANGE PRODUCTS. WE WORKED ON MARKETING AND WHAT WE CALL THE BRAND COMMUNICATION PLATFORM.”
“We had zero social media presence. So, we started that, with the celebrity strategy. I can mention so many things that my team have done. We retransformed the whole brand completely. We worked on that at the end of 2019. At the time, we were celebrating the 50th anniversary of El Primero,” he continues. “Then in early 2020, we had the Dubai Watch Week. We had fantastic orders, and the reactions were positive. We started to feel the turnaround, we started to feel that success was imminent. Two months after that, COVID-19 hit.”
Denne historien er fra August 2023-utgaven av Prestige Malaysia.
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Denne historien er fra August 2023-utgaven av Prestige Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
SOIREES OF SEPTEMBER
From sipping cocktails by the coastline to eating your way through the city, this is the month to enjoy.
ROYAL DECREE
The Audemars Piguet Royal Oak Offshore Selfwinding 37mm is a sporty yet dazzling timepiece that fits in just about anywhere.
ALCHEMY OF ART
Known for blending natural elements with ancient cultures, Brazilian jewellery designer Silvia Furmanovich offers an exclusive glimpse into her artistic world.
DISHING IT OUT
This month serves up some top-tier hotel dining, a collaboration with enough Michelin stars to kickstart a new galaxy, and a special celebration marking Malaysia Airlines' new route to Chiang Mai.
JETSETTER DIARIES
Regardless of whether you're travelling with littles or are on a solo journey, we have travel picks for you from LA to HK that'll leave you rested, rejuvenated, and maybe even learning something new.
MAKING WAVES
The extraordinary 122-metre Kismet megayacht by Lürssen, making her grand debut at this month's Monaco Yacht Show, epitomises uncompromising luxury and sets a new benchmark for excellence in the yachting industry.
MIAMI NIGHTS
Not all 21st birthdays are celebrated in style, but with the Polo Collection welcoming the Royal Salute 21 Year Old Miami Polo Edition into the family, it had to be one for the books.
LIVING LARGE
As luxury travel evolves and trends shift, one truth endures: the essence of travelling opulently is defined by a blend of exquisite accommodations, unparalleled exclusivity, and bespoke experiences tailored to your every whim. To better understand the level of luxury being sought out by the world's most affluent, we've curated a selection of the most extravagant getaways from over-the-top villas to exclusive vacation itineraries and beyond, all guaranteed to ignite your wanderlust.
ROMANCING THE STONES
Journey with Minerals, the current exhibition at L'École, School of Jewelry Arts, showcases the world of mineralogy as you've never seen it before. PRESTIGE takes a private tour.
THIS JUST IN
Rolex has set the stage for an unforgettable 2024 with releases that reimagine its classic models. Seamlessly blending contrasting elements, this year's offerings highlight an exceptional attention to detail.
