In the 1990s, a visit to the dentist wasn't so different from seeing a doctor. You go when you have pain, or when it's time for a routine checkup. As well, the dentist's chair wasn't a pleasant place to be given all the prodding and shaming about bad brushing, so appointments were mostly made out of necessity.
Smile Inc. Dental Surgeons set out to change that. Established in 1997, it was the first in Singapore to introduce laser teeth whitening; the first to vacuum-pack and sterilise instruments at no additional cost; the first to fully digitise its operations; one of the first to use digital radiography; and the first dental brand to open duplex clinics. Placing patient experience at the fore, its clinics were also designed to be luxurious, inviting and relaxing. In the last 25 years, as it swept up a slew of awards and accolades for its pioneering initiatives and top-notch hospitality, Smile Inc. has shifted public perception of the dental industry - from one that is reactive and fear-based to one that is cosmetic and confidence-boosting.
At the helm of this trailblazing company is Grace Chong-Tan, who co-founded Smile Inc. with her dentist husband Rex Tan. Neither a dental or business professional then, Grace is proof that boldness, foresight and a can-do attitude are ingredients for success. "I'm a person who likes new challenges," she says. "I'm always looking for something new, something untouched and making the best of it. When it's done well, I move onto the next thing."
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Denne historien er fra February 2023-utgaven av Prestige Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Double Take
Although somewhat dismissed by the contemporary art world as gimmicky, works that incorporate optical illusions remain immensely popular with the general public. Perhaps it speaks to our inherent need for something slightly magical in our everyday lives.
Plugged Into Wealth
Fintech advocate Carney Mak is bullish on disruptive technologies, but preaches deep understanding of business models before diving in.
Going for Green
SIMON ROGAN's visionary approach of cooking in tune with nature is inspiring chefs in Asia to be more sustainable.
TABLES TURNED
They could have their pick of the best schools, but more young super achievers from Asia are going to a hotel academy a choice they believe opens up more doors.
PRECIOUS HISTORY
Cleef Arpel TACHA VASSILTCHIKOV res her insights the jewellery house Peers preserving its patrimony and Heritage.
MARKS OF DISTINCTION
A clasp-free necklace that could be easily put on by the wearer, without assistance.
Colours of the Season
Thanks to K-pop stars, analysing colours to personalise make-up has surged, with theslategs service available from the boutique of Korean. brity make-up artist JUNG SAEM MOOL.
MAKING OF AN OPUS
In Hermes’ Barénia, in-house perfumer CHRISTINE NAGEL has realised a decade-long dream that harks back to her childhood stories.
Everywhere Care
Serums from homegrown skincare brand Blé de Fonty target more than just the face.
Pucker Up
Lip moisturisers are essential in Singapore’s air-conditioned environment. We share our personal favourites and introduce lip care that go the distance.
