Cutting Edge

cheekbones have always signified beauty and sophistication, and now, thanks to an increased understanding of facial aesthetics, they can be created without surgery.

- JOSEPH LOW

Elegance has long been synonymous with high cheekbones. In an era where trends ebb and flow, these sculpted facial features have endured as a symbol of beauty and refinement, though their popularity has fluctuated over time and across cultures. Their allure lies in their ability to transform the entire visage, casting a spell that captivates onlookers. Audrey Hepburn, Jacqueline Kennedy Onassis and Grace Kelly.

So, why are high cheekbones this year's prevailing beauty trend?

The answer lies in the fusion of tradition and innovation. High cheekbones have been a sought-after feature for centuries as a signifier of health and vitality, as evidenced by their prevalence in works of art and literature, their association with beauty in many cultures, and their status as a desirable feature among celebrities and supermodels.

Today, the art of enhancing cheekbones has evolved with contemporary make-up techniques and a keen understanding of facial aesthetics.

For example, in the movie Maleficent, the titular character played by Angelina Jolie sports a defined and sculpted look with cheekbones that appear to pop out of her face.