Layers Of Meaning
Prestige Singapore|June 2024
Louis Vuitton’s Les Parfums Purs, a collection of single notefocused perfumes, allows you to be your own master perfumer.
JOSEPH LOW
Layers Of Meaning

Three years ago, Louis Vuitton launched Pur Oud, an oud-centred scent containing an exceptionally high, 10 per cent concentration of the powerful, earthy ingredient. Conceptualised by the house's master perfumer Jacques Cavallier-Belletrud, its unusual composition allows users to layer it with other fragrances and design their own olfactory signature, augmented by the warmth and depth of oud. Following the success of Pur Oud, Cavallier-Belletrud decided to create a collection, Les Parfums Purs, which includes two other scents that highlight key perfumery ingredients. Featuring a fragrance concentration of 40 per cent double that of your standard eau de parfum - Pur Ambre and Pur Santal feature dominant notes of sensual ambergris and aromatic sandalwood, respectively. Here, Cavallier-Belletrud shares more.

Les Parfums Purs is a collection designed for layering. What inspired this concept?

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Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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