IT IS HARD to remember a time before the Porsche 911 existed. Although there is one, obviously—the car was released in 1963 and celebrated its 60th anniversary last year—the 911’s sheer omnipresence evokes a sense of timelessness that makes us feel as if the car has been with us all our lives.
“The term (timelessness) provides me with guidance for what the Porsche brand has represented for many years and what we aim to communicate in the future,” said Michael Mauer, Porsche’s chief designer, in an interview to commemorate the 911’s diamond jubilee. “In a world full of explanations, design should be self-explanatory.”
In other words, nothing can adequately describe the feelings of delight and desire when encountering a Porsche. And it is a visceral emotion that the German marque has stirred in motoring enthusiasts the world over since 1948, when it released the Porsche 356, its first automobile.
To Porsche’s credit, the immediate recognition that the 356 elicits isn’t a one-off. It has permeated through the decades, across every model that rolls out from its plants. The 718, 911, Taycan, Panamera, Macan and Cayenne are all the definitive sports cars in their segments—and instantly capture the attention with their distinctive Porsche design DNA.
A Commitment To Aesthetics
Denne historien er fra July 2024-utgaven av Robb Report Singapore.
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Denne historien er fra July 2024-utgaven av Robb Report Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Gordon Ramsay Makes it Rain
The famed British chef and TV host hasn’t held on to three Michelin stars at his flagship restaurant for 23 years simply by screaming. Alex French unearths the secret to his worldwide domination.
The Weight Of Tradition
Maximilian Riedel reflects on balancing the weight of a 260-year family legacy with modern innovation, steering a historic brand into the future while honouring its rich heritage.
Balancing Thrills
Lotus’s first electric Hyper-GT, the Emeya S, delivers thrilling performance, luxury and practicality in a striking package.
Burn Calories, Not Carbon
Luxury fitness equipment purveyor, Cycling Bears, proves that sustainability is more than a buzzword-it’s a lifestyle that we need to espouse for the sake of posterity and ourselves.
Cool As Ice
Mercedes-Benz’s brainy, down-to-earth CEO Ola Källenius is an expert at racing a nearly 4-ton truck across a frozen lake. Can he steer the marque’s electric vehicle-focused future as adeptly?
VINCENZO CASTALDO
The creative director of Pomellato delves into the artistic and personal philosophies shaping his life and work.
Electric Shock
Porsche finally adds hybridisation to the 911 with the all-new GTS, and enthusiasts are, predictably, up in arms. But how does it actually drive?
Swing Into Luxury
WHAT HAPPENS WHEN you combine one of Singapore’s most prestigious golf courses with a luxurious five-star resort? You get a hole-in-one golfing escape like no other.
Don't Bid Adieu Yet
The Vicem 65 Classic, offered in both fibreglass and cold-moulded wood, is a sophisticated vessel imbued with anachronistic panache.
STRAIGHT OUT OF ORBIS
Roger Dubuis has never been one to play it safe, and the Orbis in Machina shows why
