2023 marks the 135th birthday of the Lucerne-based Carl F. Bucherer, one of the few remaining independent, family-owned Swiss watch manufacturers: the perfect time to enter a new era. The launch of CFB’s Capsule Collection is not only a special edition to mark this anniversary, but also represents a departure from every other product presentation in the brand’s long history and clearly signals a focus on new horizons. The five watches – all of which reimagine bestsellers from the brand’s portfolio – make a powerful statement. All five will be launched on the same day, with each model debuting every two hours in a different cosmopolitan city.
A LAUNCH PLAN AS UNIQUE AS THE CFB CAPSULE COLLECTION
Carl F. Bucherer will create a bond with watch fans around the world by unveiling each of the five new timepieces in a different cosmopolitan city on the same day – each city having played an important role for the three generations of the Bucherer family over the past 135 years. This approach creatively reflects the spirit of the brand’s founder who, from the day he opened his business in 1888, had a vision of establishing a truly global brand.
Denne historien er fra Volume 9 Issue 1-utgaven av The Luxury Collection.
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Denne historien er fra Volume 9 Issue 1-utgaven av The Luxury Collection.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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