Give it up for the science bros

They've got brains, brawn and billions in the bank. A new breed of wellness guru is doing for men what Gwyneth Paltrow did for women.

- BEN MACHELL

IRON MAN

Dr Andrew Huberman, neuroscientist and professor at Stanford School of Medicine, allegedly leads the world's most popular health podcast, and has more than six million Insta followers and several million across other platforms.

Wade Warren works as a product manager for a financial technology company. He is 28 years old, bearded, bespectacled and lives in a small apartment in Brooklyn, New York. Every evening he puts on a special pair of goggles designed to block the short-wavelength, high-energy blue light that is emitted by his smartphone and laptop screens and, in so doing, he enhances his ability to fall asleep later. He sleeps on a £2,300 temperature-controlled mattress, which helps keep his core cool, which in turn stimulates melatonin and thus ensures a better night's rest. When he wakes, he will flick on the large 800W floodlight he keeps in a corner. By doing this, Warren suppresses his melatonin production and signals to his body that it is time to be awake. It also, he believes, improves his gut microbiome.

He waits until Ilam before his first coffee. While caffeine blocks the adenosine receptors in the brain-adenosine being an inhibitory neurotransmitter that promotes sleep-it does not eliminate the adenosine itself. But by allowing enough time for the adenosine to clear itself naturally, it means that when Warren does drink caffeine, it will be more effective and prevent a mid-afternoon caffeine crash. He adheres to a diet that is high in protein, low in carbohydrates. He also does a lot of other specific things to improve his "efficiency and effectiveness". But you get the gist.