SOFT POWER TO MAKE WAVES

The Indian media and entertainment (M&E) sector is set to showcase its growing soft power at the World Audio Visual & Entertainment Summit (WAVES), an initiative by the Union ministry of information & broadcasting to position the country as “an unparalleled global powerhouse” in the cultural and creative domain.

- Suhani Singh

The summit, scheduled from May 1-4 at the Jio World Centre in Mumbai, will bring together prominent figures like industrialists Mukesh Ambani and Adar Poonawalla, Biocon founder Kiran Mazumdar-Shaw, film stars Amitabh Bachchan, Rajinikanth, Mohanlal, Chiranjeevi, Shah Rukh Khan, Aamir Khan, Akshay Kumar, Allu Arjun and Alia Bhatt, and filmmaker S.S. Rajamouli.

Early this month, at a media summit in Delhi, Prime Minister Narendra Modi said WAVES as a platform intends to empower Indian artists to create and take their content to the global stage. “WAVES should reach every home and every heart,” he emphasised. The summit, too, will kick off with a keynote address by the PM, celebrating India’s rich, diverse and growing M&E landscape.