KALLI PURIE
Vice-chairperson & Executive Editor-in-Chief, India Today Group
Tell me everything, the juice, the nuance, the details, and you got... 8 seconds. That's how long readers, viewers take to swipe to the Next Big Thing. Here is some trivia. We scroll 30 centimetres every 5 seconds. In a week, your thumb has scrolled 2.7 kilometres... pretty good workout!
I cannot imagine a more exciting but challenging time to be running a media organisation. We have two divergent megatrends, pulling in opposite directions-one, the empowerment by social media that has brought about a liberalisation of the freedom of expression. These new tools have given voice to large sections of society in India, which earlier went unheard, unintentionally. So, many alternative facts and truths are available, but the second megatrend is that we do have very highly shortened attention spans. You have a lot more nuance, but nobody wants to listen, so someone is always going to feel unheard and ignored. So, what is, and what should be, the role of a media organisation in a time like this? Is anyone with a camera and a Twitter and a YouTube account a media organisation? Is he a journalist? What is unbiased information these days? One person's terrorist is another's freedom fighter, one person's truth is another's lie. How do you distil?
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Denne historien er fra April 01, 2024-utgaven av India Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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WEAVE A STORY
Saree plays muse and material in this modern iteration
SIMPLE LIVING
Spatial planning meets spirituality, and up-cyling meets unconventional design practices, in this Gurgaon home
HARMONY IN DESIGN
Using principles of vaastu coupled with a creative interplay of open and closed spaces, this home in Vadodara is a welcome sight
THE NEW ECO CHIC
This home in Kerala is designed on the principles of climate responsive architecture
Crafting a New Look
A look at five festive artistic finds from Jaipur to brighten your celebrations
NAMES TO KNOW
From homes and offices to banquets and hotels, these architects and designers' approach to design is paving the way for some exciting spaces
CHIC AND COSY
Let your indoor winter wonderland revel in bold bedding, quilted beauties and charming cushions
STEP INTO STYLE
This winter, international collaborations are lending the Indian carpet industry a unique look underfoot
DECK THE HALLS
With this festive array of accessories, cushions and X'mas-themed decoratives
HOME FOR THE HOLIDAYS
Looking for Christmas inspiration? Here are plenty of ideas to steal and products to make it come to life.