KILL THE MESSENGER

The anti-disinformation field is retreating under attack.

- Anna Merlan

A FEW MONTHS ago, a man crawling along a rooftop in Pennsylvania tried to murder Donald Trump at a campaign rally. Hours later, press releases started to circulate, from analysts, think tanks, politicians, and pundits, all offering to cut through the swell of confusion and misinformation. 

One of the people who washed up in my inbox was Ben Swann, whom a New York–based PR team presented as a journalist, and a source “to separate the conspiracy theories from the facts behind Trump’s assassination attempt.” 

This was curious for several reasons, the main being that Swann is himself an energetic conspiracy theorist, who first attracted notice in 2017 by touting Pizza gate, a lurid conspiracy about child trafficking, while working for Atlanta’s cbs affiliate. Swann was ultimately fired, but quickly launched a new career as a star of the most conspiracy-addled corner of the online universe, posting to his website Truth in Media. He also began accepting millions of dollars in funding from a Kremlin-backed broadcaster to produce pro-Russian propaganda, according to disclosure forms he filed with the federal government when registering as a foreign agent. 

While Swann has prospered by confidently and cynically presenting himself as a force for truth, legitimate researchers of disinformation—the kind he’s spread for much of his professional life—are struggling. Over the last several years, the field has undergone a broadscale attack from politicians, right-wing media, and tech industry giants. As a result, research has been curtailed, people have been laid off, and academics working in the space even fear talking to one another, lest it leave them open to charges of “conspiring” by their adversaries.