His hands helped to mold Subaru into the quirky, inclusive brand it is today. But, his legacy is even larger. Doll touched the lives of Subaru employees, past and present, showing grace, confidence, compassion and appreciation in ways that elicit respect and changed the way the CEO role is viewed in the workplace.
"We pride ourselves in welcoming open and honest discussion without fear of reprisal in all parts of our business. That could be between departments, between leadership and their teams, or between Subaru of America and our retailers. We have built an environment of trust where opposing viewpoints and alternative ideas are welcome," Doll told Newsweek.
"I tried to create something like 'a living room' where that open and honest discussion could happen because I believe ideas that move our company forward are found by listening to all viewpoints."
Doll began his tenure at Subaru in 1982, serving in positions across the company including director and manager of treasury operations, vice president of business and strategic planning, chief financial officer, chief operating officer and president before being promoted to CEO by Subaru of America's parent company Subaru Corporation in 2018.
In 2008, almost all automotive manufacturers were using high incentives and big discounts at the end of the year to entice buyers. Doll and Subaru decided to donate $250 to the customer's choice of charities. This was the start of an effort to stop selling cars based just on price.
"Through market research we discovered our customers frequently used the word 'love' when talking about their Subaru. We also learned about their active lifestyles, their love for pets and how they wanted to help make the world a better place," said Doll.
Denne historien er fra April 12, 2024-utgaven av Newsweek Europe.
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Denne historien er fra April 12, 2024-utgaven av Newsweek Europe.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Falling for Romance
A new book, Nora Ephron at the Movies, celebrates the writer/director best known for her iconic rom-coms and strong female characters
Cracking the Norse Code
Walrus DNA has shown that Vikings were likely the first to have encountered Indigenous North Americans
Monumental Shift
The discovery of 165-million-year-old crystals Easter Island has upended the longheld notion of how the Earth's \"conveyor belt\" moves
'OUR FOREIGN POLICY AND DOMESTIC REFORMS ARE TWO SIDES OF THE SAME COIN'
It is a well-known fact across the globe that the North Korean regime is irrational and unpredictable, but we have been consistent in strengthening our defense posture against the threat from North Korea since the Korean War, and I believe that their conventional capability is much inferior to that of the Korean military.
'They Read My Eulogy As I Lay in an Open Grave'
Like Paris Hilton, Natasia Pelowski claims she was subjected to abuse at a teenage therapy program
Russian Economy Faces 'Burnout'
Vladimir Putin admits difficulties” as the country’s key interest rate reaches a historic high
China's 'Silent Chemical War'
The U.S. must investigate Beijing's role in the manufacturing of fentanyl that is killing Americans, says one mom whose daughter died after accidentally taking the illicit substance
HARSH HEADWINDS
President Yoon Suk Yeol's BATTLE to reform a South Korea beset with structural problems under the specter of an increasingly aggressive neighbor to THE NORTH
Bridget Everett
BRIDGET EVERETT NEVER THOUGHT SHE'D BE THE LEAD OF A TV SHOW. \"I come from the downtown world in New York, a cabaret singer, and these things just don't happen, you don't find yourself with three seasons of HBO.
Amber Ruffin
A LATE-NIGHT COMEDY SHOW ON CNN? YES, and it's a game show, too.
