But even he will admit, he's only halfway to where he wants to be on two key fronts: electrification and customer engagement.
"The industry is in transition. And, of course, so is technology... We're halfway through, in our case, the journey toward full electrification, where most of that technology will be harnessed in meaningful ways. And we're probably about halfway through the full customer engagement journey as well," Rowan told Newsweek.
As CEO, he has set about revolutionizing the Volvo brand, but he stresses that it has had to happen naturally. That does not mean it will be easy.
"We don't try and put in sustainability or technology for the sake of technology or sustainability," Rowan said. "It's baked in, from the very essence of how that affects the customer, how that benefits the customer, and how that benefits society is all of that comes together very early on at the design stage."
"You've really got to force that. You've got to force to make sure that you get that thinking, that you get that collaboration, that you get that cohesiveness right at the very start of the project," he said.
Those decisions are costing the company money, Rowan told Newsweek last year. "As for the material choices that we're making ... recycled aluminum, recycled steel, recycled plastics, often they're costing us more money. So, it's not cost saving, but we're doing it for the right reasons."
Denne historien er fra April 12, 2024-utgaven av Newsweek US.
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Denne historien er fra April 12, 2024-utgaven av Newsweek US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Mystery of Ginger Cat Is out of the Bag
The genetics behind the vibrant orange color in feline coats is finally confirmed after 112 years
Paris Hilton & Nicole Richie
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What Next for Your Drugstore?
Walgreens and Amazon are placing opposing bets on the future of retail pharmacy
AMERICA'S GREATEST WORKPLACES for Diversity
AS COMPANIES IN THE UNITED STATES CONTINUE TO navigate the evolving dynamics of the workplace, diversity remains a cornerstone of organizational success and social responsibility.
FIGHTING SPIRITS
ANDREA MCCARTHY TOLD FRIENDS and family when she gave up alcohol on January 1, 2024, that she would toast 12 months off the sauce with a drink to ring in 2025. As that anniversary approached, the Los Angeles-born content creator told Newsweek she had had a change of heart.
Lessons Over Lunch
Ninety-year-old volunteer Hugh showed me how the winter years can be full of purpose
Is California's Green Dream Hot Air?
The state aims to rely on zero-carbon energy sources in two decades' time but has hurdles to overcome along the way
Power Struggle
As the dust settles following the toppling of Bashar al-Assad, new front lines could be drawn in Syria's old civil war
Downsizing Goes Bust for Boomers
Rising property costs are not just affecting young Americans—older people are ‘aging in place’ due to a dearth of affordable accessible housing
Ray Romano
\"I read about three scripts, and at the end of each there was a little twist, a little turn, [and] it was funny.\"
