When South Korean culture started becoming popular globally, with the country exporting its entertainment, fashion, music and movies in a big way, they coined a term to describe it—hallyu—which, when translated, means 'Korean wave'. Indian culture has been making waves globally for years now, but we don't have a coinage for it. Now, with 'Naatu Naatu' and The Elephant Whisperers going home with the golden lady, maybe it is time to change that.
On February 25, in a strange reversal of things, it was the Koreans who tipped their hats to us, when Korean ambassador Chang Jae-bok, as well as other members of his embassy, grooved energetically to the hook of 'Naatu Naatu'. The video of the dancing diplomats got over four lakh views and thousands of likes on YouTube. The German embassy followed suit. In New Jersey recently, Tesla cars blinked their headlights to the song's beats. The likes of Steven Spielberg, Nathalie Emmanuel and Jessica Chastain were rooting for it even before it won the Oscar. For once, we had the world dancing to our tune.
The fact that a song from a Telugu blockbuster won the Oscar shows that Indian cinema is now looking past Bollywood. “There’s so much talent in the southern, Punjabi, Bengali, and other regional film industries,” says film critic Taran Adarsh. “This needs to be tapped and brought to the global stage.”
Denne historien er fra April 09, 2023-utgaven av THE WEEK India.
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Denne historien er fra April 09, 2023-utgaven av THE WEEK India.
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William Dalrymple goes further back
Indian readers have long known William Dalrymple as the chronicler nonpareil of India in the early years of the British raj. His latest book, The Golden Road, is a striking departure, since it takes him to a period from about the third century BC to the 12th-13th centuries CE.
The bleat from the street
What with all the apps delivering straight to one’s doorstep, the supermarkets, the food halls and even the occasional (super-expensive) pop-up thela (cart) offering the woke from field-to-fork option, the good old veggie-market/mandi has fallen off my regular beat.
Courage and conviction
Justice A.M. Ahmadi's biography by his granddaughter brings out behind-the-scenes tension in the Supreme Court as it dealt with the Babri Masjid demolition case
EPIC ENTERPRISE
Gowri Ramnarayan's translation of Ponniyin Selvan brings a fresh perspective to her grandfather's magnum opus
Upgrade your jeans
If you don’t live in the top four-five northern states of India, winter means little else than a pair of jeans. I live in Mumbai, where only mad people wear jeans throughout the year. High temperatures and extreme levels of humidity ensure we go to work in mulmul salwars, cotton pants, or, if you are lucky like me, wear shorts every day.
Garden by the sea
When Kozhikode beach became a fertile ground for ideas with Manorama Hortus
RECRUITERS SPEAK
Industry requirements and selection criteria of management graduates
MORAL COMPASS
The need to infuse ethics into India's MBA landscape
B-SCHOOLS SHOULD UNDERSTAND THAT INDIAN ECONOMY IS GOING TO WITNESS A TREMENDOUS GROWTH
INTERVIEW - Prof DEBASHIS CHATTERJEE, director, Indian Institute of Management, Kozhikode
COURSE CORRECTION
India's best b-schools are navigating tumultuous times. Hurdles include lower salaries offered to their graduates and students misusing AI
