The company relies on AI to create and tailor promotional images and to draft marketing copy, saving millions of dollars. Earlier this year it said an AI chatbot assistant was doing the work of 700 human customer-service agents, which it forecast would boost profits by $40 million this year.
Klarna's approach highlights generative AI's promise for powering businesswide systems, like customer service. It's also helping individual workers with some of the tasks that form their daily work.
U.S. businesses are investing in AI, and they're eager to see such gains. So far, the tools cover some of a worker's tasks, saving time but not significantly impacting the business overall. They can, for example, help computer coders work faster, or save human-resources professionals time by having AI-powered chatbots answer colleagues' questions about benefits.
Denne historien er fra June 24, 2024-utgaven av Time.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June 24, 2024-utgaven av Time.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Gaza's Doctors Face a New Fight - Polio has resurfaced in Gaza for the first time in 25 years, with the first case confirmed Aug. 16 in a 10-month-old unvaccinated child in Deir al-Balah, the enclave's health authorities said;
Polio has resurfaced in Gaza for the first time in 25 years, with the first case confirmed Aug. 16 in a 10-month-old unvaccinated child in Deir al-Balah, the enclave's health authorities said; the World Health Organization (WHO) announced in July that the virus had been initially detected in wastewater in the city.
Justin Theroux The Emmy-winning actor, writer, and producer on Beetlejuice Beetlejuice, his roles in cult classics, and the enduring love for The Leftovers
I was absolutely a fan.
An adaptation of Three Women makes four a crowd
FOR A WORK OF LITERARY NONFICTION TO thrill readers the way Lisa Taddeo's 2019 best seller Three Women has done, it must offer more than just rich subject matter.
3 sisters and one empty recliner
DEATH CAN BOTH TEAR FAMILY MEMBERS apart and bind them closer-often simultaneously.
NATASHA ROTHWELL OUT FRONT
The creator-performer moves from beloved supporting roles to center stage in a deeply personal new comedy series
STILL PROCESSING
Not all ultra-processed foods are the same. Or, some argue, even unhealthy
IRON FIST
A crackdown on El Salvador’s gangs made Nayib Bukele one of the world’s most popular leaders. Is he going too far?
Long-distance relationships aren't just for romance
NURTURING LONG-DISTANCE friendships takes work, but the payoff is worth it-and even small gestures can keep bonds alive.
HOW TO KNOW IF YOUR DYNAMIC IS TOXIC AND WHAT TO DO ABOUT IT
Friends can be great-until they're not.
It's never too late to make new friends
CHRIS DUFFY ISN'T GOING TO SUGARcoat it: making friends as an adult is hard.
