The online niche has amassed major traction, with hashtags like #autumnaesthetic and #fallaesthetic collectively gaining over 7 billion views on TikTok. "I want to create stuff that emulates the feeling of coziness and brings people some comfort in everyday life," she says.
Fall has been Pounds' favorite season since she was a child. Now, sharing seasonal videos has enabled her leave her day job. The internet and its fall enthusiasts have played a big role in the commodification of the season: NielsenIQ data shows all things pumpkin-spice-market produced more than $800 million from July 2022 to July 2023.
If Christmas stores can do business year-round, the North Carolina-based creator sees no reason to limit autumn to the three-month bracket of a calendar. She's realized that the internet is interested in cozy content in any season. "I'm really good at emulating that autumn feeling even if it's like 90° outside," she says.
Denne historien er fra November 06, 2023-utgaven av Time.
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Denne historien er fra November 06, 2023-utgaven av Time.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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A timely thriller for a mad, mad world
A’70s-style paranoid thriller grounded in the partisan polarization of today
Freshwater reserves
A troubling dip
An exuberant ode to human possibility
VERY RARELY DOES THE RIGHT MOVIE ARRIVE AT precisely the right time, at a moment when compassion is in short supply and the collective human imagination has come to feel shrunken and desiccated.
Broadcasting a crisis for the world to see
ON SEPT. 5, 1972, A 32-YEAR-OLD PRODUCER NAMED Geoffrey S. Mason was working in a control room for ABC Sports in Munich while 12 hostages, including several members of the Israeli Olympic delegation, were being held in a building nearby.
The Power of the Peer
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QUEERING THE STORY
Luca Guadagnino directs Daniel Craig in an adaptation of William S. Burroughs' 1985 novella Queer
Shopping under the influence
LTK CO-FOUNDER AMBER VENZ BOX SAW THE FUTURE OF RETAIL. IT TOOK YEARS FOR THE REST OF THE WORLD TO CATCH UP
The Kingmaker
Elon Musk's partnership with the President-elect
Turkey's Erdogan plots his next power grab
RECEP TAYYIP Erdogan is a political survivor.
Why maiden names matter in the age of AI and identity
IN THE DIGITAL AGE, A NAME IS MORE THAN JUST A label. It's tied to our professional history and social media presence.