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TaMo showrooms on cards for exclusive EV experience
Business Standard
|September 15, 2023
Tata Motors is planning to establish separate, exclusive electric vehicle (EV) retail showrooms under its new brand identity, Tata.ev, informed a senior company executive.
The company, which unveiled a facelifted version of the market-leading electric sport utility vehicle (SUV) Nexon on Thursday (priced at 14.74 lakh), introduced its new brand identity for EVS last month. Speaking to Business Standard, Shailesh Chandra, managing director of Tata Passenger Electric Mobility, stated, "Tata.ev showrooms will evolve over time. This is necessary due to the new brand identity we have created to provide a differentiated experience to buyers. Simultaneously, we must ensure that the scale reaches a level viable for our channel partners." Chandra expressed the need to gradually introduce these exclusive outlets, beginning with select cities.
Denne historien er fra September 15, 2023-utgaven av Business Standard.
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FLERE HISTORIER FRA Business Standard
Business Standard
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