‘Why we're encouraging our kids to game more’

Far from worrying that it's damaging, some parents see gaming as lucrative and - as the UK's first gamer film comes out - a sign of success

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Like many parents, Nikki Moore admits she often has to tell her daughter Abigail that she spends too much time on her computer.

So when she saw a Facebook advert pop up asking, ‘Does your child love Roblox?’ and showed it to Abigail, the 11-year-old begged her to find out more.

It was a shout out from a casting agency looking for children to take part in the first gaming movie, Kartoon Channel Gaming Challenge UK, in cinemas this Easter.

Flight attendant Nikki, who lives with her business development director husband Rob, and their two children in Hartlepool, County Durham, says: “Abigail started playing Roblox when she was five - all her school friends were on it. I didn't have a clue about it myself. If anything, I was always saying ‘you've had too much time on that, come off!”

“After I saw the Facebook ad and applied, I got an email, then a call. And it just snowballed.”