BenQ, one of Taiwan's biggest electronics firms, sees immense scope for its monitors, projectors, and education-focused flat panels in India. The company believes that rapid advancements in computing power and AI algorithms will enable innovative features that dramatically enhance the user experience across its portfolio, from home entertainment to commercial applications.
In this interview, Jeffrey Liang, president of BenQ Asia Pacific region, speaks to Sudhir Chowdhary about his key priorities and the growth opportunities the Indian market offers.
Excerpts:
How do you see the Indian consumer electronics space evolving?
The Indian consumer electronics space is growing rapidly, with the market shifting from entry-level to mid and high-end products due to increasing penetration and discerning second- or third-time buyers. Indian consumers now prioritise value-conscious purchases. For instance, monitors with height adjustment and eye care features are popular for children, addressing increased screen time and non-ergonomic home setups. Similarly, gamers and content creators demand specialised monitors optimised for entertainment, gaming, or creative applications like graphic design.
Denne historien er fra December 23, 2024-utgaven av Financial Express Chandigarh.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra December 23, 2024-utgaven av Financial Express Chandigarh.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
It's slow going at Indiamart
THE B2B PLATFORM IS WORKING TO STABILISE OPERATIONS
ISRO to study how crops grow in space on PSLV-C60 mission
DEMONSTRATION OF SEED germination in outer space, a robotic arm to catch a tethered debris there, and testing of green propulsion systems are some of the experiments planned on the POEM-4, the fourth stage of ISRO's PSLV rocket that remains in orbit after launching a satellite.
Scott Boland & the 'stolen generation'
ONLY IN HIS mid-20s, did the 35-year-old Scott Boland, Australia's fast bowler set to play in the fourth Test against India, realise his aboriginal origins.
26 members enter startup billionaire club in 2024
Fifty-year-old Supam Maheshwari, an IIM Ahmedabad alumnus, founded the online platform for babycare products FirstCry after selling an e-learning company that he had set up.
Smartphone exports set to top ₹1.70 L cr
THE SMARTPHONE INDUSTRY added exports worth ₹2.87 lakh crore during this period.
‘If it is business as usual, Viksit Bharat by 2047 will not happen’
Raghuram Rajan, former RBI governor, in an interview with Udit Misra, speaks on a wide variety of topics, ranging from inflation to GDP growth to the impact of possible global trade war under President Trump's second term. Excerpts:
Broker strength falls 40% on compliance burdens
The increasing number of APs has created a new problem for the industry as well as the markets regulator—there are more instances of APs engaging in unauthorised trades, promoting unregulated products and offering assured returns to lure clients.
Eliminates odour, cleans indoor air in a jiffy
● Ideal for bedrooms, offices, or small living areas
KEY FEATURES
This Sharp air purifier overall running hugely impressed us. Let me list out some of the things I liked about this machine. One, it is feature-rich with a whole lot of technology inside for giving us clean indoor air. Two, it has responsive controls and simple instructions make it easy to use. Three, it is relatively lightweight, making it portable. Four, it is quiet in use, even on its highest setting. Five, it cleanses air quickly and is an ideal investment for your health.
'Consumers prioritise value, want devices tailored to their needs'
applications like graphic design. AI-driven technologies are also gaining traction. Consumers increasingly seek AI features in devices, such as BenQ's upcoming home projectors with AI Cinema, which use advanced algorithms and a camera to optimise content dynamically based on room lighting conditions.
