'Consumers prioritise value, want devices tailored to their needs'

BenQ, one of Taiwan's biggest electronics firms, sees immense scope for its monitors, projectors, and education-focused flat panels in India.

- JEFFREY LIANG, PRESIDENT, BENQ ASIA PACIFIC

The company believes that rapid advancements in computing power and AI algorithms will enable innovative features that dramatically enhance the user experience across its portfolio, from home entertainment to commercial applications.

In this interview, Jeffrey Liang, president of BenQ Asia Pacific region, speaks to Sudhir Chowdhary about his key priorities and the growth opportunities the Indian market offers.

Excerpts:

How do you see the Indian consumer electronics space evolving?

The Indian consumer electronics space is growing rapidly, with the market shifting from entry-level to mid and high-end products due to increasing penetration and discerning second- or third-time buyers.

Indian consumers now prioritise value-conscious purchases.

For instance, monitors with height adjustment and eye care features are popular for children, addressing increased screen time and non-ergonomic home setups.

Similarly, gamers and content creators demand specialised monitors optimised for entertainment, gaming, or creative applications like graphic design. AI-driven technologies are also gaining traction. Consumers increasingly seek AI features in devices, such as BenQ's upcoming home projectors with AI Cinema, which use advanced algorithms and a camera to optimise content dynamically based on room lighting conditions.