As the year wraps up, it is time to take stock of the broad trends that marked the media and entertainment (M&E) industry in 2024 and what to expect in the future. The mega merger of The Walt Disney Co.'s India operations with Reliance Industries' media assets, now called JioStar, was the biggest event in the sector which created an entertainment behemoth commanding 40% viewership share in the Hindi speaking and regional markets (except Tamil Nadu at 26%) and 34% share in digital streaming under Disney+Hotstar and JioCinema. The synergies between TV and digital platforms under the merged entity can create seamless cross-platform experiences for advertisers and audiences alike, said Lalatendu Das, CEO, Publicis Media, South Asia, last week.
LV Krishnan, CEO of TAM Media Research expects further consolidation or possible collaborations among companies in the M&E sector as the unprecedented proliferation of content, platforms and devices has made it tough for a single organization to manage and monetize all the screens. When broadcast TV was the only source of video, it was easy to reach audiences. "As the number of platforms and screens multiply, finding an audience that meets your content, budget and revenue needs gets hard," Krishnan said. A complex media landscape may encourage collaborations, he added.
Denne historien er fra December 27, 2024-utgaven av Hindustan Times Thane.
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Denne historien er fra December 27, 2024-utgaven av Hindustan Times Thane.
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Konstas shows an outrageous way to tackle Bumrah
You knew something was going to happen from the moment Sam Konstas, all of 19, sprinted out of the blocks and onto the field of play at the Melbourne Cricket Ground on Thursday.
Bumrah keeps hope alive after fireworks by sensational Sam
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ICC Fines Kohli for On-Field Altercation with Konstas
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Work on his body and swing proved key for Veer Ahlawat who had a sensational PGTI season this year
Angkrish Slams Brisk Fifty As Mumbai Beat AP
Angkrish Raghuvanshi cracked an unbeaten 18-ball 50 as Mumbai, who had bowled out Arunachal Pradesh for 73 in 32.2 overs, recorded an easy nine-wicket win in their Vijay Hazare Trophy match.
Arjun's narrow path to making Candidates cut
While India's newly crowned world champion soaks in the celebrations, it's hustle time for his peers to attempt to fight him for the title two years from now.
What lies ahead for M&E industry in 2025
WITH SLOWING TV REVENUE GROWTH, STREAMING WILL FUEL INDUSTRY EXPANSION
JSW Gets a Copper Lining to Metals Biz
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Investors Chase New Fancy in Unlisted Avenue
Lured by the promise of outsized returns, early access to high-growth companies, and lower fees, retail investors are venturing into the unregulated and risky world of unlisted securities.
Bank Cyberattacks Surge as Security Deadline Nears
Of all cyber incidents reported by regulated entities during Jan 2019-Mar 2024, 69% were by commercial banks
