THE Lowry theatre and arts centre at Salford Quays has announced a major rebrand ahead of its 25th anniversary in 2025.
It’s dropping the ‘The’ and will now be known as simply LOWRY, in capitals.
Named after 20th century painter LS Lowry, the theatre and gallery complex opened at the heart of Salford Quays in 2000 and the bustling entertainment hub MediaCity has grown up around it. Today it welcomes around one million visitors a year.
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