Just as the English sailed to the far ends of the planet to make the world 'England' a household name in the 18th J century, Royal Enfield seems to be on a worldwide mission, but theirs isn't one of imperialism. Royal Enfield is trying to build motorbikes for every kind of rider. And motorcyclists everywhere are celebrating.
The Indian motorcycle company now has four capable and reliable engines in its portfolio, which it uses to manufacture purpose-built motorcycles that appeal to a wide spectrum of motorcyclists.
There is the 411 engine that did duty in the previous Himalayan and continues to power the Scram 411. The new Sherpa 452cc engine takes the new Himalayan to greater heights. The J-Series 350 cc engine powers the Classic 350, the Meteor, the new Bullet and the Hunterall of which have become a style statement for motorcyclists, ranging from Gen X to Gen Z. And then there is the twin-cylinder 650cc engine, which made the motorcycling brotherhood sit up and pay attention to Royal Enfield.
The shift from the archaic 'dug-dug' to a brand new burble is the soundtrack to the story of the 123-year-old motorcycle company's rise from the red when it had been all but written off about two decades ago.
The Interceptor and Continental GT, powered by the 650cc twin-cylinder engine, took the motorcycling world by storm with their delicious hark-back-tothe-past design married to modern convenience and reliability, along with a muscular and potent engine in 2017. Then came the Super Meteor, a cruiser powered by the same engine, which has spawned clubs that regularly organize rides.
And now comes the Shotgun 650, which was first showcased as the Royal Enfield SG650 Concept at the twowheeler exhibition EICMA 2021 in Milan. It received a favourable response, was put into production, and made its India debut earlier this week.
Denne historien er fra January 19, 2024-utgaven av Mint Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra January 19, 2024-utgaven av Mint Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Premium the watchword for SBI as Q2 profits surge
Chairman says the bank will compete on quality of service, not on deposit rates
India eyes grants, loans for Global South at COP29
India plans to leverage its climate commitments to pitch for grants and concessional loans, instead of investments for the Global South, at the upcoming climate negotiations in Baku, two people aware of the matter said.
Tata Steel's Q2 show weighed down by slow Europe revival
The September quarter (Q2FY25) earnings of Tata Steel Ltd had its share of positives even as European operations remain a drag.
Spectre of fall in revenue nixes telecom levy cut
Indian telecom service providers' hopes to get relief from levies on adjusted gross revenue (AGR) might get dashed on the Union finance ministry's revenue concerns, according to two senior officials close to the discussions.
Zomato, Swiggy face CCI heat on antitrust violation
An investigation by India's antitrust body found food delivery giants Zomato and SoftBank-backed Swiggy breached competition laws, with their business practices favouring select restaurants listed on their platforms, documents show.
Trump enters just as the Fed is shifting its focus
With its second consecutive interest-rate cut this year, the Federal Reserve is attempting to boost the odds of a soft landing.
Regulator gets staff to enforce drug quality
The govt is planning to fill 250 new positions to strengthen enforcement
Govt unveils scheme for meditech industry
The government on Friday launched a scheme aimed at strengthening the medical devices industry with an initial outlay of ₹500 crore for three years 2024-2025 to 2026-27.
RATAN TATA MADE INDIA A BETTER, KINDER PLACE
Shri Ratan Tata's support for the Swachh Bharat Mission was close to my heart
Ministry cancels allocation of coal block to JSW Steel
The Union coal ministry has annulled the allocation of the Banai-Bhalumunda coal block in Chhattisgarh to Sajjan Jindal-led JSW Steel over the non-payment of a performance bank guarantee worth about ₹1,000 crore.