'If it's not good, it won't work,' says Katrina Kaif
Mint Mumbai|February 24, 2024
The actor and founder of Kay Beauty discusses her entrepreneurial journey, the learnings along the way, staying ahead of the competition and her long-standing love for beauty products
Pooja Singh
'If it's not good, it won't work,' says Katrina Kaif

Standing out in the crowded beauty market is like finding a foundation shade that's a perfect match for your skin.

There's always a newer brand, promising better coverage at an even better price. That's one of the reasons actor Katrina Kaif says she has kept a razor-sharp focus on innovation while building her beauty brand Kay Beauty. "Product is king," she says, repeating a line written in almost all entrepreneurship and marketing books, over a Zoom call. "You can attach whatever big name to it, advertise it, market it as much as you want; if it's not good, it won't work." When Kaif launched Kay Beauty towards the end of 2019, in partnership with beauty retailer Nykaa, it was India's first such celebrity-owned brand. Her lip, eye and brow products predicted a trend that was two or three years in the future: make-up that caters to all Indian skin tones, with side benefits of skincare. It was also a smart business opportunity. The beauty and wellness market in India was valued at over 900 billion in 2018 and expected to grow, according to the Indian Beauty & Hygiene Association.

Since then, several other celebrities have launched their own beauty and make-up brands-Deepika Padukone's 82°E; Sonakshi Sinha's press-on nails with Soezi; Priyanka Chopra's haircare line Anomaly; Masaba Gupta's LoveChild.

It's a line that international celebrities have found success in for decades. Selena Gomez (Rare Beauty), Hailey Bieber (Rhode), Ariana Grande (R.E.M. Beauty), among others, have long been packaging their ideas of beauty for their ready customer base their millions of fans. Earlier 

Denne historien er fra February 24, 2024-utgaven av Mint Mumbai.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra February 24, 2024-utgaven av Mint Mumbai.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA MINT MUMBAISe alt
Mint Mumbai

Air fares in Sep quarter rise, Q3 may be worse

Multiple public holidays have sparked demand for short trips to domestic destinations, said Indiver Rastogi, president & group head of global business travel at Thomas Cook (India) and SOTC Travel. This year, Independence Day, Janmashtami, Onam, Eid and Ganesh Chat-

time-read
1 min  |
July 16, 2024
Yes, the world is hotter than it has been in 2,000 years or so
Mint Mumbai

Yes, the world is hotter than it has been in 2,000 years or so

A scientific study of tree rings confirms global warming is for real

time-read
3 mins  |
May 20, 2024
As a non-resident, is there a tax liability on exiting Indian MFs?
Mint Mumbai

As a non-resident, is there a tax liability on exiting Indian MFs?

I have been investing in mutual funds for the past four years. Last year, I moved to Dubai and am currently a non-resident Indian NRD). Say, if] exit all my mutual fund investments now, would I have zero tax liability? —Name withheld on request.

time-read
1 min  |
May 20, 2024
Mergers off but PSB privatization still on
Mint Mumbai

Mergers off but PSB privatization still on

T 'he Centre doesn't have any plan to merge public sector banks (PSBS) in FY25, though it will not ditch plans to privatize PSBs during the fiscal, two people aware of the matter said.

time-read
2 mins  |
May 20, 2024
Think Tesla Is In Trouble? Pity Even More Its Wannabe EV Rivals
Mint Mumbai

Think Tesla Is In Trouble? Pity Even More Its Wannabe EV Rivals

The combined market value of six prominent wannabes hit 400bn in 2021, but today they are worth 65bn

time-read
7 mins  |
April 09, 2024
Has The Growth Of Our Economy Translated Into Domestic Jobs?
Mint Mumbai

Has The Growth Of Our Economy Translated Into Domestic Jobs?

While the covid shock and other setbacks got in the way, data indicates that employment in India is on a firm recovery path

time-read
4 mins  |
April 09, 2024
Financial Sector Reforms Plan To Be Unveiled Post Elections
Mint Mumbai

Financial Sector Reforms Plan To Be Unveiled Post Elections

The govt will cut its stake in five PSBs this fiscal to comply with Sebi’s listing guidelines

time-read
2 mins  |
April 09, 2024
Generative AI Is Not Ubiquitous In The Business World-Not Yet
Mint Mumbai

Generative AI Is Not Ubiquitous In The Business World-Not Yet

While some AI tools racked up users, some firms are proceeding with caution, or not at all

time-read
4 mins  |
April 09, 2024
Wipro’s CEO switch was not about its share price
Mint Mumbai

Wipro’s CEO switch was not about its share price

Shareholder value data does not explain the firm's change on top. In a flux-filled field like infotech, business performance counts for more and Wipro's challenge still seems quite steep

time-read
2 mins  |
April 09, 2024
Mint Mumbai

How not to blow a major chunk of your travel budget on visas

Rejection of visas can impact your travel costs, especially when you have to cancel flight and hotel bookings

time-read
5 mins  |
April 09, 2024