Standing out in the crowded beauty market is like finding a foundation shade that's a perfect match for your skin.
There's always a newer brand, promising better coverage at an even better price. That's one of the reasons actor Katrina Kaif says she has kept a razor-sharp focus on innovation while building her beauty brand Kay Beauty. "Product is king," she says, repeating a line written in almost all entrepreneurship and marketing books, over a Zoom call. "You can attach whatever big name to it, advertise it, market it as much as you want; if it's not good, it won't work." When Kaif launched Kay Beauty towards the end of 2019, in partnership with beauty retailer Nykaa, it was India's first such celebrity-owned brand. Her lip, eye and brow products predicted a trend that was two or three years in the future: make-up that caters to all Indian skin tones, with side benefits of skincare. It was also a smart business opportunity. The beauty and wellness market in India was valued at over 900 billion in 2018 and expected to grow, according to the Indian Beauty & Hygiene Association.
Since then, several other celebrities have launched their own beauty and make-up brands-Deepika Padukone's 82°E; Sonakshi Sinha's press-on nails with Soezi; Priyanka Chopra's haircare line Anomaly; Masaba Gupta's LoveChild.
It's a line that international celebrities have found success in for decades. Selena Gomez (Rare Beauty), Hailey Bieber (Rhode), Ariana Grande (R.E.M. Beauty), among others, have long been packaging their ideas of beauty for their ready customer base their millions of fans. Earlier
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World Bank calls for reforming skills training in India
India must make a coordinated effort to reform and rebrand vocational skill training, besides aligning education with the job market, to leverage its demographic advantage to meet the $5-trillion target for its economy, the World Bank said.
FCPA cases take long to conclude after indictment
For investors keen to know the fate of billionaire Gautam Adani's indictment by US authorities, the watchword is patience.
Short-covering, relief rally add ₹7.27 trillion wealth
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Wetter monsoon slows pace of adding new transmission lines
India's addition of new power transmission lines fell by half over a year earlier in the April-October period as a wetter-than-usual monsoon slowed work.
COP29's $1.3 tn fund plan disappoints Global South
The 29th edition of the UN climate change conference in Azerbaijan emerged from a deadlock with an annual climate finance goal of $1.3 trillion for developing countries, much to the disappointment of the Global South.
Jaguar rebrand is pink, diverse and doesn't feature any cars
Luxury automaker Jaguar is betting that a colorful and youthful rebrand will help it successfully launch fully into the electric-cars market.
Services up as manufacturing slows in Nov
The HSBC Flash India Services PMI was at 59.2 in Nov from 58.5 in Oct; manufacturing PMI fell slightly from 60.4 to 60.2
MSMED may protect medium firms too
The Centre may consider including medium enterprises for the protection granted under MSME Development (MSMED) Act, 2006, to resolve payment disputes.
Europe boosts Indian textile exports in FY25
Demand for Indian handloom, apparel partly fuelled by Bangladesh crisis
RBI nudges banks to cut speculative bet in rupee
The Indian central bank, in a rare move, instructed some banks to cut their long positions on the dollar-rupee pair on Friday, seeking to curb speculative positions with the currency at a record low, four bankers familiar with the development told Reuters.
