HOCK advertising has always been a thing. Whether through titillation or provocation, brands as well as individuals aspiring to have brand-like identities and recognisability have utilised various staged and paid means to capture attention.
The controversy that may occur is a chosen risk, and sometimes beneficial—sometimes it backfires. Lately, in lieu of advertising, strategic social media posts intended to garner online engagement and free publicity have been the medium of choice.
Recently, two Indian companies had information released online regarding employment practices that caused public dismay and discussion. Last month, food delivery aggregator Zomato posted a hiring notice for a person willing to pay the company 20 lakhs and work for no salary for a year, for the possibility of huge financial reward later. This was debated widely, with many wondering if it was all just an eyeball-grabbing promotion, not a real job listing.
Denne historien er fra December 12, 2024-utgaven av The New Indian Express.
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Denne historien er fra December 12, 2024-utgaven av The New Indian Express.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Wake-up call
Actor Thambi Ramaiah on the importance of making films that promote moral values, working with his son Umapathi, his bond with Samuthirakani, and more
'I fled Iran because I have more stories to tell'
..saysS Mohammad Rasoulof, an Iranian filmmaker living in exile in Germany, whose latest work, The Seed of the Sacred Fig, represents his adopted country at the Oscars
Paul Mescal to play Paul McCartney?
In a conversation with Christopher Nolan at the Directors Guild of America in Los Angeles, Scott confirmed that he is working on a post-apocalyptic thriller titled The Dog Stars.
Meet the parents 4 in the works
Actors Robert De Niro, Ben Stiller, Teri Polo and Blythe Danner are in negotiations to reprise their roles in the fourth installment of the Meet The Parents franchise.
ASAP Rocky to play the lead in High and Low
In a major cast announcement in Spike Lee's High and Low, American rap artist ASAP Rocky has joined the film as the lead actor.
DHANUSH'S NEEK TO RELEASE IN FEBRUARY 2025
DHANUSH's upcoming directorial Nilavukku En Mel Ennadi Kobam (NEEK) has set a Valentine's week release in 2025.
Melding melody with magic
COME December, the Chennai sun softens its glare; the sultry air gives way to a refreshing coolness, and the breeze whispers through the streets.
ON A LEGEND'S FOOTSTEPS
Garnering praises Viswanathan had more than one reason to remember that character that fetched him the Kodai Nataka Vizha award. It was made more special when eminent theatre and cine actor VS Raghavan, who was also the chief guest, said, \"Ramesh lived with the character.\"
Publicity stunt or showcasing stupidity?
The columnist is a writer and illustrator
CHRISTIAN DIOR'S DESIGNER OF DREAMS EXHIBITION HEADS TO SAUDI ARABIA
FASHION tourism has emerged as a booming trend in recent years, as style-conscious travellers increasingly seek destinations that blend cultural exploration with sartorial experiences.
