The sponsorship deal will see Tiger Beer become the official beer partner of the Red Devils, who have a massive following worldwide and particularly in Asia, with a reported 325 million fans in the Asia-Pacific region.
Sean O'Donnell, global brand director of Tiger Beer, said: "We are thrilled to announce our partnership with Manchester United, a club that shares our passion for creating unforgettable moments and connecting fans worldwide.
"Football has always been a natural association for Tiger, this partnership reflects our shared belief that progress is driven by collective strength and courage."
Denne historien er fra October 18, 2024-utgaven av The Straits Times.
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Denne historien er fra October 18, 2024-utgaven av The Straits Times.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Liam Payne penned One Direction hits
Former One Direction singer Liam Payne, 31, was found dead outside a hotel in Buenos Aires after he fell from his third-floor room balcony, Argentine police said on Oct 16.
Disney Adventure cruise ticket sales start on Dec 10
Disney Cruise Line (DCL) has released voyage details of its first Asia-based cruise - the Disney Adventure - which will sail from Singapore for five years from 2025.
BTS member J-Hope finishes military service
K-pop star J-Hope, a member of the boy band BTS, was discharged from South Korea's military on Oct 17 after 18 months of duty.
Artbox returns in January with 300 stalls
Lifestyle marketplace Artbox is set to return to Singapore in a big way in January 2025.
India hears call to play more active role in de-escalating Mid-East conflict
Signs that it is looking to make a difference after calls for mediation by Iran and Lebanon
In the era of intimate skincare, you can have a vagifacial
Vaginal rejuvenation treatments are a growing buzzword in the beauty and wellness industry
Not just your mum's brand
Century-old labels are leveraging digital platforms and engaging younger ambassadors to stay relevant
Not just your mum's brand
While Gen Zers are often known for chasing the latest TikTok beauty fads, Ms Zoey Ong has different priorities.
"'PAT ON THE BACK' FOR YEW"
Netballer upbeat after overcoming injury as S'pore eye Asian c'ship crown
Tiger Beer, United to create 'unforgettable moments'
Singapore football fans will have more to cheer about, as local brewer Tiger Beer and 20-time English league champions Manchester United inked a partnership on Oct 17 that will create \"unique and unforgettable experiences for our fans all around the world\".
