The personal care product, which is being advertised as a solution to sweat and body odour that cannot be controlled by traditional underarm deodorants, exploded in popularity in 2024.
Whole body deodorants are made to be used on areas like the groin, feet and breasts, and act similarly to those designed for armpits.
According to Google Trends, searches for the product have skyrocketed.
Sales for Lume, one of the original whole body deodorants, more than doubled in 2023 to US$125.8 million (S$166.6 million), according to The Wall Street Journal.
In 2024 alone, Dove hit the market with Whole Body Deo, Secret started a Whole Body collection and Native released its own "cruelty-free" whole body deodorant spray.
Dr Susan Massick, a board-certified dermatologist and a clinical associate professor of dermatology at the Ohio State University Wexner Medical Center, said that whole body deodorant has become "the answer to a problem people didn't even know they have".
Denne historien er fra November 06, 2024-utgaven av The Straits Times.
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Denne historien er fra November 06, 2024-utgaven av The Straits Times.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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TACKLE PLASTIC WASTE, ONE NAIL AT A TIME
Before global leaders take the problem of plastic pollution into their hands in November, Japanese manicurist Naomi Arimoto is putting it on her fingernails.
Unpacking Ireland's cultural and creative renaissance
From Sally Rooney's bestsellers to actor Paul Mescal, Ireland, which holds a general election on Nov 29, has been enjoying a cultural and creative renaissance.
Jung Ho-yeon and Lee Dong-hwi split
Squid Game (2021 to present) star Jung Ho-yeon has split from her actor-boyfriend Lee Dong-hwi after a nine-year relationship.
Dorothy's ruby slippers to go under the hammer
The ruby slippers worn by the late American actress Judy Garland in classic film The Wizard Of Oz (1939) will be sold at auction in December, nearly 20 years after they were stolen.
Artist Julie Mehretu opens solo Show in Sydney
Ethiopia-born New York artist Julie Mehretu (right), considered one of the most influential living painters, has opened her first solo show in the Southern Hemisphere in Sydney.
Wicked's renowned costume designer returns to Oz
Tony Award-winning designer Paul Tazewell first created costumes for The Wizard Of Oz in a high-school production
ULTIMATE SELF-CARE
'Tis the season to treat yourself at spas and salons, which have introduced a slew of treatments for head-to-toe pampering
Fifa using $67m legacy fund for social initiatives
LAUSANNE - Fifa launched a US$50 million (S$67 million) legacy fund for social programmes on Nov 27, in collaboration with 2022 World Cup hosts Qatar and the World Health Organisation (WHO), the World Trade Organisation (WTO) and UNHCR, the UN Refugee Agency.
THE MARATHON BIKER GUY
Veteran Aussie has cycled over 50 courses in 12 years to ensure the route is 42.195km
Emery upbeat despite late drama against Juve
DIFFERENT PERSPECTIVE
